In this episode of It’s a Customer’s World Podcast, Andy Murray is joined by Chris Riegel. Founder and CEO of STRATACACHE. Chris is an expert in emerging technologies with 20 years of experience in systems and networking technology ventures, including acquisitions of technologically advanced companies to build the STRATACACHE family. STRATACACHE offers retail transformation and exceptional customer experiences through advanced marketing technology solutions.

In their conversation, Andy and Chris trade thoughts on the current state of in-store digital signage, the future of retail technology, the evolution of retail media networks, how retailers can become more customer-centric, and much more.

00:00 Episode Introduction

01:00 Guest Introduction

03:00 Viewing digital signage from the perspective of the consumer

09:33 What is driving the pendulum swing back to in-store digital displays?

12:28 What shoppers using a phone in-store tells us about the customer experience

20:12 The importance of customer data

25:00 Where is the line between relevant ad personalization and “creepiness”?

27:52 What have you learned about executing Retail Media effectively?

32:37 Looking at European trends

34:10 Forecasting the evolution and growth of RMNs

36:06 The benefit of a customer-centric approach when entering an emerging space

43:58 Why retailers need to stay true to their core mission of serving customers