Champions of Growth Podcast

By: Association of National Advertisers
  • Summary

  • The Champions of Growth Podcast explores the various aspects of the ANA Growth Agenda with the goal of assisting CMOs and brand managers to create a stronger, more sustainable economic future for their companies and the audiences they serve. Hosted by Matthew Schwartz, senior manager of editorial and content development at the ANA, the podcast focuses on the ANA 12-point Growth Agenda — ranging from Brand Innovation to Diversity, Equity and Inclusion — and features in-depth discussion with marketing industry leaders from both the brand and agency sides of the business.
    Copyright 2024 Champions of Growth Podcast
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Episodes
  • Can Marketers Keep up With Changes in Ad Creative?
    Nov 1 2024

    With consumers tuning out pretty much anything that interrupts their media flow, it’s getting harder and harder for brands to break through the noise. When it comes to the creative side, marketers must be a lot more supple and, perhaps more important, media agnostic. Kara Buckner, president and chief strategy officer at Fallon, joins host Matthew Schwartz to discuss how marketers are changing their approach to whipping up what they hope will be ad creative that truly resonate with their audiences and will get people talking.

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    23 mins
  • How B2B Brands Boost Their Appeal to SMBs
    Oct 11 2024

    Wither performance marketing? Doubtful. However, branded advertising is becoming a much bigger consideration among B2B brands that are eager to bolster their appeal to small- and medium-sized businesses and tout their values (as opposed to price points). It’s a tall order. Lydia Michael, owner of marketing agency Blended Collective, and De’Lon Dixon, team leads at CX (customer experience) at Glassbox and founder of Think Technologies, join host Matthew Schwartz to discuss how B2B marketers build relationships with SMBs and borrow a few pages from the consumer playbook to turbocharge their messaging.

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    21 mins
  • How Marketers Navigate the Legislative Terrain
    Sep 18 2024

    Chris Oswald, EVP, head of law, ethics and government relations at the ANA, joins host Matthew Schwartz to provide some salient tips for marketers and brand managers grappling with an increasingly complicate legislative terrain at both the federal and state levels.

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    26 mins

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