"…if you do that properly the customer will build the brand for you…"

Steffen Daleng was named among the 20 Top People in Ecommerce in 2021, 2022, and 2023. In 2022, he was also named CEO Magazine’s Marketing Executive of the year and listed as one of Australia’s Top 50 CMOs.

In 2024, he received perhaps his highest honour: appearing on CMOs Anonymous to get peppered with branding quandaries by Rob and Jarrod.

He explains how he went from military to metrics, relays (somewhat) controversial thoughts on marketing education, and speaks frankly about organisational functions — notably his decision to simply not work with people who don't get marketing.

CMOs Anonymous is insider intel for Australia’s future CMOs.

Our podcast interviews Aussie marketers at the top of their game, sharing vulnerable stories about what they’ve learned about marketing, branding, effectiveness, leadership, and — often more importantly — marketing branding effectiveness to company leadership.

More than generic edutainment, CMOs Anonymous takes our audience on the vulnerability journey. Each season, this show puts its marketing where its mouth is by sharing our strategies, tactics, and WIP documents so you can learn alongside us.

Join Robert Marfell (research rookie and aspiring CMO) and Jarrod Purchase (marketing's Brené Brown and current CMO) as they prod the country's top marketers for actionable learnings.