A CMO Confidential interview with Jim Stengel, the former CMO of P&G, author, podcast host, professor, and CEO of the Jim Stengel Company. Jim discusses how marketing has evolved from "awareness" to "entertainment and attention," the need for constant innovation and creativity, and why your purpose should be directed at making consumer's day-to-day lives better. Key topics include why CMO is 90% Chief and 10% Marketing, team measurement and compensation, and the big differences between the purpose of the brand and cause marketing. Listen in to hear how the idea of sampling the entire population of a country went wrong.

Evolution of Marketing: From focusing solely on "awareness," the shift has been towards capturing "entertainment and attention" in today's marketing landscape.

Importance of Innovation and Creativity: Stengel emphasizes the continual need for innovation and creative approaches in marketing strategies to stay relevant and engaging in a competitive market.

Consumer-Centric Purpose: The discussion centers on the significance of aligning a brand's purpose with improving consumers' day-to-day lives, highlighting the value of addressing genuine needs and desires.

Role of a CMO: Stengel suggests that being a Chief Marketing Officer (CMO) is 90% about leadership and broader management rather than just marketing tactics.

Team Measurement and Compensation: Insights are provided into the methods for evaluating team performance and compensation structures within the marketing domain.

Brand Purpose vs. Cause Marketing: Stengel differentiates between the purpose of a brand and cause marketing, highlighting their distinct roles and how they contribute to the overall brand strategy.

Sampling Strategy Misstep: Stengel shares a scenario where the idea of sampling the entire population of a country had unexpected consequences or did not yield the intended results.

The interview delves into these topics, offering perspectives from Stengel's extensive experience as a former CMO of P&G, author, podcast host, professor, and CEO of the Jim Stengel Company.Join former P&G Global Marketing Officer Jim Stengel as he shares invaluable CMO leadership insights from his remarkable 25-year career managing an $8 billion marketing budget. In this candid conversation with host Mike Linton, Stengel reveals the essential skills modern marketing leaders need to succeed, from fostering creativity to driving purposeful innovation.

Discover how successful CMOs navigate the evolving marketing landscape, with practical wisdom on balancing brand building with performance marketing, leveraging partnerships, and embracing emerging technologies like AI. Stengel, now a respected consultant, author, and professor at UCLA and Northwestern, provides a unique perspective on marketing leadership drawn from both corporate and academic experience.

Learn why curiosity is the most crucial trait for marketing leaders, how to effectively manage vendor relationships, and why taking care of yourself is non-negotiable in high-pressure CMO roles. Whether you're an aspiring marketing leader or seasoned CMO, this episode delivers actionable insights on building successful marketing careers and driving business growth through purpose-driven leadership.

From mastering the "90% chief, 10% marketing" mindset to understanding the true meaning of brand purpose, Stengel shares the leadership principles that have guided global brands to success. Don't miss this masterclass in marketing leadership from one of the industry's most respected voices.

#emailmarketing #leadgeneration #businesspurposemarketing #socialmediamarketing #adamerhart

#emailmarketing #leadgeneration #linkedinmarketing #jimstengelinsights #theprovocateurs

CHAPTERS:

00:00 - Welcome

01:14 - Current Trends in Marketing

06:11 - Understanding Purpose in Marketing

11:40 - Effective Marketing Strategies for Non-CPG

17:49 - Innovating in Marketing

21:25 - Critique of Business Schools

25:54 - Future of Media and Agency Business

28:29 - Final Thoughts: Advice and Anecdotes

33:02 - Outro

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A CMO Confidential Interview with Chris Andrew, the CEO and Co-Founder of Scrunch AI and former Chief Product Officer of Hearsay. Chris shares his thoughts on how AI will dramatically alter customer purchase patterns and why marketers should be thinking about how to win "BOT engagement." Key topics include: why he believes consumer consideration and use of websites could collapse over time; his belief that brands should be building content which serves as "raw material" for AI; and tips for measuring and understanding how the numerous AI models return results to consumers. Tune in to hear why Bing will become relevant again.

Why Your Next Best Customer Is An AI Bot: CMO Reality Check

Discover how AI is revolutionizing marketing and customer engagement with Chris Andrew, CEO and co-founder of Scrunch AI. In this eye-opening episode of CMO Confidential, host Mike Linton explores the future of AI in marketing and its impact on brands, search, and customer behavior.

Key topics include:

• The rise of AI assistants and their influence on consumer behavior

• How AI bots are becoming the new "customers" for marketers

• The potential disruption of traditional search and website traffic

• Strategies for optimizing your brand presence for AI models

• The changing landscape of search engines and ad platforms

Tune in to hear Chris's insights on:

• Why marketers need to adapt their strategies for AI-driven search

• The importance of structured content for AI crawlers

• How to monitor and improve your brand's performance across AI models

• The future of brand building in an AI-dominated landscape

Don't miss this crucial discussion on the future of marketing in the age of AI. Subscribe to CMO Confidential for more expert insights on navigating the rapidly evolving world of marketing and technology.

#aiautomationagency #localseo #seo #googleads #digitalmarketing

CHAPTERS:

00:00 - Intro

01:00 - Your Best Customer: AI Bots

06:15 - The Destruction of Websites

10:27 - Chatbots: Risks and Challenges

13:16 - Marketers' Mindset on AI

15:06 - Adjusting Content for AI

19:55 - Visibility in AI Search Results

21:35 - Future of Bing and Search Engines

23:34 - AI Models: Resources or Raw Material?

27:26 - Immediate Actions for Marketers

30:44 - Funniest Story or Practical Advice

32:27 - Believers vs. Non-Believers in AI

32:30 - Payton Manning's CLTV Perspective

32:35 - AI: Anticipation vs. Reaction

32:40 - Is AI an Extinction Event for Agencies?

32:45 - Outro

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Tom Stein, the Chairman & Chief Brand Officer of Stein IAS, a leading global B2B agency. Tom shares his thoughts on why we are in "The B2B Decade," the underleveraged power of many B2B brands, and how organization structures are often in the way of good marketing. Key topics include: why so many B2B companies default to the "3 yards and a cloud of dust" plays seen in football circa 1960; the power of linking brand, performance marketing and sales functions; and why the B2B Marketing job can be especially challenging. Tune in to hear his thoughts on "The Big, Long Idea" and how he fell off the stage playing the bass at his first big gig.

Discover the hidden flaws in B2B marketing that top CMOs won't tell you! Join former Chief Marketing Officer Mike Linton as he hosts CMO Confidential, bringing you inside the world of executive marketing decisions and strategies. In this episode, Mike welcomes Tom Stein, Founder and Chief Brand Officer at Stein IAS, to unravel the inherent challenges in B2B marketing and what you can do to overcome them. Key topics include the evolving B2B landscape, the impact of AI, and the critical role of creative effectiveness in marketing. Tune in to hear Tom's insights on why B2B marketing is often misunderstood and how aligning brand and demand can propel your business forward. Don't miss the opportunity to learn from industry leaders and improve your marketing strategies. Subscribe to the CMO Confidential Newsletter for exclusive content and stay updated on the latest marketing trends and leadership advice.

#influencermarketing #cmoinsights #salesandmarketingalignment #customerjourney #b2bmarketing

CHAPTERS:

00:00 - Intro

00:39 - B2B Marketing Challenges

01:49 - Understanding the B2B Landscape

07:06 - Issues in B2B Marketing

09:16 - Evolution of B2B Marketing Strategies

14:00 - The Rise of Brand in B2B

18:02 - Valuation and Measurement of B2B Brand

22:19 - B2B Client Best and Worst Practices

26:54 - Addressing B2B CMOs Worldwide

28:34 - Engaging B2B Agencies Globally

32:40 - Final Thoughts

34:04 - Outro

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.