Business of Craft

By: Leanne Pressly CEO Stitchcraft Marketing
  • Summary

  • The Business of Craft Podcast (sponsored by Stitchcraft Marketing) is a lively show where our host Leanne Pressly interviews business leaders and entrepreneurs of fiber arts, fabric, sewing and other creative companies so you can learn to craft a better business.
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Episodes
  • Business of Craft Email Marketing and AI Efficiencies with Nicole Moore
    Jun 10 2024

    Today our guest is Nicole Moore, of Sew Much Moore and Creative Day Job. It wasn't until Nicole left her full-time corporate job in 2013 that she delved into "serious sewing." From craft shows to Etsy, boutique shops, and Amazon Handmade, and a viral YouTube channel, Nicole's first business Sew Much Moore, flourished. While growing Sew Much Moore Nicole learned to leverage technology, conquer overwhelm, and foster a robust online community. Recognizing those same aspirations in countless other talented women, she founded the Creative Day Job—a platform devoted to empowering creative women on the path to transforming their hobbies into lucrative businesses.

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    39 mins
  • Business of Craft Karley Cunningham on Differentiating Your Brand
    May 15 2024

    Karley Cunningham has been diving into the worlds of business development, branding, and design for over two decades. As the Creative Strategist & Growth Accelerator at her company, Big, Bold Brand, Karley brings her big thinking and innovative problem-solving to the table. She’s also a sought-after speaker and mentor, sharing her wisdom with national and international business organizations. Today we're chatting about differentiating your brand.

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    53 mins
  • Business of Craft Buying and Selling a Business with Richard Parker
    May 1 2024

    Today our guest is Richard Parker, the President of Diomo Corporation, who has dedicated his career to advising and mentoring people who want to buy or sell a business. He has purchased and sold 13 of his own companies and understands firsthand the emotional journey that buyers and sellers experience. This is a very relevant topic in the craft industry as many of the businesses are independent and/or family owned. As owners age and are looking toward retirement, there is often a question of how to position the business for sale, or where to even find a buyer? On the flipside, for buyers, who often come to the industry as hobbyists and enthusiasts first, how should they assess a business for purchase?

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    49 mins

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Value filled for craft professionals

lots of quality information, interesting topics and guests. definitely something that is worth binge listening to.

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