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My guest today, Marc Adams, is the author of a book by the same title and has spent nearly four decades deep in the trenches of business and entrepreneurship. His extensive experience, from a career in corporate life to setting up his own business, has given him a unique perspective on the ups and downs of life as an entrepreneur.

A cancer diagnosis in 2020, giving him six months to live, compelled him to write a book about everything he knows about business building, creating entrepreneurial value, and exiting in the most tax-effective way.

Happily, Marc overcame the diagnosis and is now in good health, providing advice and consultancy to founders keen to benefit from his knowledge and experience.

During our conversation, Marc unpacked some steps you can take to increase revenue, reduce costs, and multiply your company’s value.

• He explains how he helped a company reduce its costs by over £2 million and redeploy that capital to fuel future growth.
• He explains what so many businesses have got wrong about their website and digital presence and how they can improve it and drive sales.
• He also shares some smart ideas on getting financially organised ahead of a sale to minimise the tax burden on founders when they sell their company.
• And as someone who only a few years ago was staring death in the face after his terminal diagnosis, Marc's view of what true wealth means is well worth hearing.

He goes through so much more, and we could have gone on for another hour and still not covered everything!

Check out the show notes for links to some fabulous resources Marchas offered for free to listeners on this podcast, including a complementary diagnosis of your current business based on the advice in his book.

Ladies and gentlemen, I give you Mr Marc Adams.

Links:

https://www.linkedin.com/in/1marcadams/?originalSubdomain=uk

Secrets To 10Xing Your Business: And Cashing Out Tax-Free: Amazon.co.uk

The Secrets to 10xing your business and Cashing Out Tax-Free Scorecard?

Acquisitions4You

Russell Brunson Collection 2 Books Set (Expert Secrets, Dotcom Secrets): Amazon.co.uk

How To Make Offers So Good People Feel Stupid Saying No (Acquisition.com $100M Series Book 1) eBook : Hormozi, Alex

This podcast is produced by GR Media
Sponsored by Capital Asset Management

Send us a Text Message.

This podcast is for entrepreneurs, reverse engineering the formula for successful scale, sale, and exit—inspired conversations with world-class entrepreneurs and the specialists who support them.

I came up with that strapline when I launched the pod a couple of years ago, as that’s exactly what I wanted to create—a resource that, if you’re a business owner or aspiring entrepreneur, you can tap into and learn from those who were perhaps a few years ahead of you on the journey.

Then, you can apply the lessons learned and the wisdom shared.

In many ways, today’s guest, Josh Keegan, is the perfect guest for the pod.

A chartered accountant and successful entrepreneur, he has started, scaled, and exited several businesses and, in his current role, applies his experiences to help over 100 business owners.

I recently read his book Small Business Big Profit and I loved the way he used his experiences - good and bad to codify precisely how to create a successful business.

During our conversation, Josh shared how facing a financial black hole in his business that could have been terminal forced him to rethink how a business should operate, particularly regarding all-important financials.

He explains why he decided to sell his business just as he’d got it into great shape. It was working like a dream, and he needed to spend only 90 minutes a week working in it.

He breaks down his three-part framework and the specific actions you should take to achieve organisation, structure, and control.

He also shares valuable insight into the right approach to improving your pricing and creating greater profits and enterprise value.

And listen towards the end of our conversation when Josh explains the surprising method he uses to eliminate stress and anxiety—he recommends it to every entrepreneur and guarantees its effectiveness!

He also provides links to many free resources, including frameworks and templates, that you can download and use immediately in your business.

Before we hear from Josh, I'd like to ask you for a quick favour.

As you know, this podcast production is a labour of love. There are no annoying advertisements or walls, but it does take time and effort to create.

So, if you've benefited from listening to the conversations, I’d be grateful if you could head to the Apple Podcasts platform and leave a five-star review and perhaps a few positive words.

Also, remember to hit the subscribe button to receive the latest episode as soon as it's available.

But now, without further delay, a masterclass in building a financially fit business.

Ladies and gentlemen, I give you Mr Josh Keegan.

Links

https://www.ultimatefd.co.uk/about

https://www.linkedin.com/in/joshua-keegan/?originalSubdomain=uk

https://www.instagram.com/the_ultimate_fd?igsh=bmJkbWtxNWlrM2J0

https://www.property-entrepreneur.co.uk/daniel-hill/

https://www.amazon.co.uk/Last-Lecture-Achieving-Childhood-Lessons/dp/0340978503

This podcast is produced by GR Media
Sponsored by Capital Asset Management

Send us a Text Message.

This podcast is for business owners and entrepreneurs - reverse engineering your way to success through inspiring conversations.

And the conversation you're about to hear is truly inspiring.

I'm conscious that many of the guests I've had on the podcast over the last couple of years have shared stories of incredible success.

But anyone who’s been in business for any length of time knows the significant challenges and difficulties of entrepreneurship.

And no one knows that better than today's guest, Phil Bray, founder of the Yardstick Marketing Agency, which is growing fast and going from strength to strength.

However, during his business journey, Phil faced overwhelming challenges, eventually losing everything—his business, his house, even his car!

At the same time, his relationship fell apart, and he had a 5-year-old son to care for.

This is a story of passion, resilience, and retaining a positive mindset despite overwhelming difficulties. I hope it encourages you if you’re ever going through a tough time.

During our conversation,

• Phil shared how his ambitious business plans came crashing down when the great financial crisis of 2008 hit - and the one thing he would never do again and recommends business owners avoid at all costs.
• He explains how he built personal resilience and managed to get through the toughest time of his life.
• Applying the lessons he learned,Phil provides a four-part ‘blueprint’ for business growth—priceless advice for all ambitious business owners.

And listen closely towards the end of our conversation when Phil shares his thoughtful definition of ‘True Wealth’ - I promise every business owner will relate to it!

Ladies and gentlemen, I give you Mr Phil Bray

Links:

https://theyardstickagency.co.uk/about-us/phil

https://www.linkedin.com/in/phil-bray-yardstick?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app

Never Split the Difference: Negotiating as if Your Life Depended on It https://amzn.eu/d/3qJrwzx

The Happy Index: The Sunday Times bestseller packed with management tools and leadership advice for a happier, healthier workforce https://amzn.eu/d/0EzRkKO

This podcast is produced by GR Media
Sponsored by Capital Asset Management