• Building a Full-Force, Bold, & Hard-Hitting Brand with Carlton Banks

  • Jul 13 2021
  • Length: 50 mins
  • Podcast

Building a Full-Force, Bold, & Hard-Hitting Brand with Carlton Banks

  • Summary

  • Carlton Banks is a professional musician of over 15 years playing and collaborating with bands and DJs across the United Kingdom. Passionate about creating a platform to serve, celebrate, and showcase drummers and musicians, Carlton launched Collision Drumsticks, the largest drumstick brand in the UK and Europe. Carlton has announced Collision Backstage under the Collision brand to offer mentorship and support to those looking to develop their personal brand and transition from hobbyists to part-time and full-time musicians.

    Things you will learn in this episode:

    [00:01 - 07:47] Opening Segment

    • I introduce today’s guest, Carlton Banks
    • Learning to play different instruments
    • How he fell in love with drums 
    • The support that he received from his parents as a 6-year old 

    [07:48- 17:23] Music and Law 

    • Carlton talks about going on tours as a young drummer 
    • Growing his career while going on tours 
    • The important thing that all businessmen should have according to Carlton 
    • Why he chose to go to law school over going full-time as a musician 

    [17:24 - 28:03] The Growth of a Hard-Hitting Brand 

    • Growing the Collision Drumsticks in his pre-college days 
    • Being a part of something big and not just being a number
    • What does Carlton mean by this?
    • Keeping the vision for his business 
    • Carlton’s advice for creatives that you should not miss 
    • Working as a “Chief Everything Officer”

    [28:04 - 39:17] Bootstrapping a Business 

    • How to “bootstrap a business”
    • Take note of Carlton’s key steps 
    • Exercising discipline 
    • Carlton shares an interesting insight about journeys and destinations 
    • Should you spend more at the start of your business?
    • Listen to Carlton’s advice 
    • Collaboration over competition 
    • What separates a good musician from a great musician 

    [39:18 - 48:30] Selling and Serving in the Music Industry 

    • Why Carlton and his team dive into the coaching space 
    • The key steps they took to start the Collision Backstage 
    • Bringing value to the community you’ve built 
    • The power of learning together 

    [48:31 - 50:17] Closing Segment

    • How to find more of Carlton 
    • Links below 
    • Final words

    Tweetable Quotes: 

    “For me, as an artist, for me as a brand owner, I did not anticipate Collision [Drumsticks] as the way it is now...” - Carlton Banks 

    “Put yourself in an opportunity to accept an opportunity.” - Carlton Banks 

    Resources Mentioned:

    • Get your backstage pass to start your drumming career! Start here. 


    Email carlton@collisiondrumsticks.com to connect with Carlton or get in touch with him on LinkedIn, Instagram, and Facebook. Check out Collision Drumsticks to buy...

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