• Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

  • By: Big Podcast
  • Podcast

Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

By: Big Podcast
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  • Summary

  • Maximize your podcast's potential with podcast marketing strategies from David Hooper, podcast marketing expert and author of "Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show."
    Big Podcast
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Episodes
  • The Overnight Sensation of Podcasting (Big Podcast Insider Issue 196)

    The Overnight Sensation of Podcasting (Big Podcast Insider Issue 196)
    Sep 4 2024
    Learn how to grow your podcast, find quality equipment on a budget, and make your show truly matter in this episode of Build a Big Podcast! Main Objectives of this Episode Growing your podcast audience Making a podcast that sponsors are interested in Creating a podcast that people will miss if it's gone Topics Covered in This Episode Building a Successful Podcast Importance of perception in life and podcasting Example of the podcast "20VC" and its growth journey Realistic expectations about the time it takes to succeed in podcasting David’s first radio experience and its evolution Coming soon ... 30-day Solo Podcast Challenge to improve hosting skills Big Podcast AMP (Audio Monetization Program) The $99 Miracle Reduction in costs for quality podcasting equipment Example of Shure SM 57 and SM 58 microphones Cost comparison of recording equipment over the years What's your "$99 miracle" story? Exclusive Podcast Deals Historical example of exclusive deals in media ... MTV and Friday Night Videos Potential pitfalls and benefits of exclusive deals David's personal experience with CBS offer Joe Rogan's Spotify exclusive deal and its evolution 70,000,000 Listeners Can't Be Wrong Marketing vs. product quality The importance of editing and making content look effortless Example of Michael Jackson’s “Thriller” and the extensive effort put into the final product Reference to an NPR-style narrative piece David is working on Free Productivity App: Twos Features and benefits Collaboration capabilities Comparisons to other productivity apps like Things and Marvin Free Sound Effects: Audio Website for high-quality, free sound effects Encouragement to utilize sound effects to enhance podcast production A Light-hearted Joke Instagram model and soldier on Call of Duty joke Analogy about the importance of real-world experience and engagement with the audience Episode Timestamps 03:21 Success in podcasting: patience, persistence, daily effort06:44 Radio career shifted from promotion to hosting11:51 Audacity helps remove tape hiss15:08 Exclusive deals risk isolating broad audiences19:15 Podcast creation: Editing is the real work23:05 Instagram model vs Call of Duty soldier25:59 Grow your podcast audience and monetize effectively27:20 Grateful The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ This episode of Build a Big Podcast is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​ About this episode of Build a Big Podcast:​ This is the audio companion to Issue 196 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting TipsBig Podcast AMP (Audio Monetization Program)
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    27 mins
  • Phil Donahue vs. Rush Limbaugh (Big Podcast Insider Issue 195)

    Phil Donahue vs. Rush Limbaugh (Big Podcast Insider Issue 195)
    Aug 27 2024
    Unlock powerful podcasting tips, from mastering interviews to creating online radio stations, and learn how to amplify your message in this episode of Build a Big Podcast! Topics covered in this episode:​ Phil Donahue and Oprah Winfrey Phil Donahue's Impact on Daytime Talk ShowsOprah Winfrey's Acknowledgment of DonahueEncouragement to Engage ListenersReference to Phil Donahue and David Letterman Interview Own Your Niche Concept of Niche Ownership in PodcastingExamples of Podcasters Adopting Words on WordnikBenefits of Word Adoptions for Engagement and SEO Larry King's Interview Preparation Claim: Larry King Never Prepared for InterviewsDiscussion on Authenticity vs. PreparationComparison with other Professionals (e.g., Guitarist Yngwie Malmsteen)Advice on Traditional and Non-Traditional Preparation Apple Podcasts Web Edition Benefits for Non-Apple Device UsersIncreased Accessibility for Listeners Creating an Online Radio Station Introduction to RadioizeBenefits of Online Radio Stations for PodcastersDifferent Use Cases: Music, Fitness, Comedy The Gang Run Printing Method Explanation of Gang Run ConceptAdvantages in Cost and Time EfficiencyAdvice on Scheduling Multiple Podcast Episodes for Recording Top 50 Podcasts in the United States Trends in Top PodcastsAdvice Against Chasing ChartsEmphasis on Authentic Content Creation Episode Timestamps 04:47 Engaging with your audience create impactful podcasts09:11 The importance of authenticity in podcasting interviews 10:23 Preparation is key ...15:33 Using podcast programming to drive traffic16:17 Increase live interaction for your podcast by using this tool20:01 New podcast content, including entertainment and talk24:29 Gratitude for you The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ This episode of Build a Big Podcast is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​ About this episode of Build a Big Podcast:​ This is the audio companion to Issue 195 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting TipsBig Podcast AMP (Audio Monetization Program)
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    26 mins
  • The House of Podcast (Big Podcast Insider Issue 194)

    The House of Podcast (Big Podcast Insider Issue 194)
    Aug 18 2024

    Learn unique strategies for growing, monetizing, and marketing your podcast, plus hear about the power of empathy and a fun (but awkward) Thanksgiving podcast story in this episode of Build a Big Podcast!

    Topics covered in this episode:​

    • Marketing for Podcasters
    • Podcast Monetization Strategies
    • Audience Engagement Techniques
    • Podcasting Equipment and Tools
    • Empathy in Podcasting
    • Importance of Originality
    • Helping New Podcasters
    • Personal Coaching Program for Podcasters (Big Podcast AMP)

    Episode Timestamps

    • 04:05 Established podcasters are willing to help newcomers
    • 08:09 Subscribe for more ...
    • 11:40 Tips for better podcasting
    • 15:29 A recording mishaps that lead to awkward holiday situation
    • 17:27 Inspired by the adult industry ...
    • 21:40 Live events to build audience, generate income, connect
    • 25:24 Music licensing for your podcast is important ... protect yourself!

    The Newsletter for Podcasters

    • Big Podcast Insider - Weekly Podcasting Newsletter ​

    This episode of Build a Big Podcast is brought to you by Riverside ...​

    Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

    About this episode of Build a Big Podcast:​

    This is the audio companion to Issue 194 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. ​

    Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

    Want more help growing your podcast audience?

    • Big Podcast Extra - Podcasting Tips
    • Big Podcast AMP (Audio Monetization Program)
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    26 mins
Leadership Marketing Economics
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