Ever felt like your career path looks more like a drunken stumble than a straight line? Same.

This week, I’m unpacking Range by David Epstein, a book that blew my little mind-tank and gave me a whole new perspective on why being “all over the place” is actually your biggest business asset.

In this episode, we dig into:

🖤 Why being a generalist is a secret weapon, not a red flag ⬛ The difference between ‘kind’ and ‘wicked’ environments (startups are chaos incarnate) 💀 How your messiest jobs, hobbies, and detours are building strategic muscle you didn’t even know you had

If you've bounced from role to role and worried you were just “dicking around,” this one’s for you. Turns out, you’re not lost, you’re custom-built for this entrepreneurial life.

Let’s embrace the chaos and own the magic in the mess.

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Too many business owners are throwing offers into the void and hoping for the best. No tracking. No metrics. Just vibes.

In this episode, I talk about why that approach is... unwise (to put it mildly), and break down exactly what you should be tracking, from website traffic to bounce rates to what your email subscribers are actually doing (or not doing).

You don’t need a degree in data science. But if you want to stop pissing in the wind, you do need to start paying attention. I give you the simple metrics to track, how to use them, and how this kind of insight gives you the power to tweak and grow instead of flapping.

Track that shit. Then test, tweak, and actually build something that works.

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This week, I’m talking about something that stalls more businesses than a dodgy Wi-Fi connection: the obsession with perfection. Tweaking, planning, polishing...and never actually launching.

In this episode, I talk about why getting your idea out there fast (even if it’s a bit scrappy) will serve you far better than sitting on it until it’s “just right”. I introduce the concept of the MVP, that’s Minimal Viable Product, and explain why it’s the most powerful tool in your early-stage business arsenal.

You’ll hear a bloody great story about the guy who built a billion-dollar shoe company without actually owning any shoes (at first). If you're stuck in the thinking phase, this is your nudge to move. Create. Share. Tweak. Repeat. Perfection can wait.

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