As the year comes to a close, it’s tempting to slow down, but what if the actions you take now could set the stage for your most profitable year yet?

In this episode, I’m sharing three simple, actionable money strategies that you can implement today to ensure a strong start in January and beyond. These aren’t just tips; they’re game-changing moves that will help you:

• Uncover hidden profit drains
• Free up cash flow
• Mapout growth that fuels sustainable growth in 2025

These tips come straight from my own strategy sessions as I map out my goal to scale to $10M.

Whether you’re feeling overwhelmed or simply don’t know where to start, this episode is packed with clarity and practical advice to help you take intentional action—no matter how busy the holiday season gets.

🎧 Ready to start 2025 with purpose?

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Reflecting on the Year and Planning for the Future 0:00

Tip 1: Check Your Profitability 2:19

Tip 2: Free Up Cash Flow by Clearing Dead Stock 4:34

Tip 3: Make a Plan for Reinvestment 7:03

Final Thoughts and Call to Action 10:51

Full article: https://salenaknight.com/money-tips-to-set-you-up-for-a-profitable-year/

Ever been so overwhelmed by your own ambitions that you didn’t know where to start?

This episode is for you.

Join me as I take you behind the scenes of my journey into a high-level mastermind—a $45,000 investment, 2 a.m. calls, lost luggage, and all. I’m sharing the raw, real moments of self-doubt, growth, and the unexpected lessons I learned about leadership, clarity, and what it truly takes to scale a business.

In this episode, you’ll learn:

• How feeling awkward and out of place can actually be a sign of growth.
• The power of giving yourself space to think (and fell - ugh!) and why it’s essential for clarity and focus.
• How to shift from feeling overwhelmed to creating a clear plan for your business.
• Practical strategies for mapping out your goals and staying on track, even when life feels chaotic.

This isn’t just a story about my experience; it’s a challenge for you to rethink how you approach growth and success in your own business. If you’re ready to lean into discomfort, think differently, and take bold action, this episode will give you the insights and inspiration you need.

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Joining the Mastermind and Initial Feelings 0:00

Investment and Travel Challenges 2:42

Arrival in LA and Improvised Solutions 8:24

Travel to San Diego and Further Complications 11:47

First Mastermind Event and Initial Impressions 15:07

Mapping Out Business Goals and Strategies 20:40

Forming Accountability Groups and Overcoming Overwhelm 22:00

Reflecting on the Mastermind Experience 26:36

Closing Thoughts and Call to Action 27:31

Full article: https://salenaknight.com/i-spent-45k-to-join-a-mastermind-heres-how-im-feeling/

Tired of running promotions that feel like they’re falling flat? In this episode, I’m pulling back the curtain on the little-known strategies that can transform your next campaign from “meh” to mind-blowing. And here’s the kicker: it’s simpler than you think.

What you’ll uncover:

• The One Step Most Businesses Skip—and how it’s costing them BIG during the holiday rush.
• Why Your Promotions Might Be Working Against You: Hint—it’s not about how often you promote but how you structure them.
• The Holiday Hustle Hack: My insider formula to crush Black Friday and Cyber Monday without breaking a sweat (or your budget).
• Your Customers Are Telling You Everything: How to decode what they really want without spending hours in spreadsheets.
• Quick Wins You Can Implement Today: Simple shifts that get your emails opened, your products flying off the shelves, and your team laser-focused.

This isn’t about boring, soul-sucking data; it’s about finding the magic in your promotions and giving you the tools to keep the momentum going.

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Measuring Holiday Promotion Success 0:00

Establishing Promotional Goals 2:05

Using Historical and Industry Benchmarks 2:39

Segmenting and Analyzing Data 3:40

Setting Up Regular Reporting 4:55

Actionable Insights from Data 6:08

Full article: https://salenaknight.com/make-your-holiday-promotions-more-successful-doing-this/

In less than 15 minutes, this is a short but powerful episode is packed with the tips you need to plan your holiday marketing effectively! If you’re looking to make this Holiday Season your best yet, I’m here to show you exactly what to promote and when to do it, so you can increase sales without bombarding your customers.

Here’s what we cover:

1. The Power of Planning: I’m sharing why your holiday timeline matters and how strategic pacing—alternating between promotions and value-based content—keeps your audience engaged and avoids burnout.

2. Catering to the Early Birds: Believe it or not, nearly half of your customers start holiday shopping before Halloween! Here’s how to reach those early birds, start building interest, and grow your customer list before the peak sales days hit.

3. Mapping Your Holiday Shopping Calendar: From big Black Friday offers to last-minute gift pushes, I’ll walk you through each stage of the holiday season so your promotions are always relevant to what your customers need.

4. Mastering “Promotional Pulsing”: Say goodbye to sale fatigue! Learn how to create excitement with a rhythm of offers and story-based content that keeps customers engaged and coming back without feeling overwhelmed.

5. Harnessing FOMO: Urgency sells! I’m breaking down how to use genuine scarcity in your messaging—without overdoing it—to boost clicks and conversions.

6. Meeting the Last-Minute Shoppers: In December, it’s all about ease and convenience for those of us buying gifts last-minute. From fast shipping to easy returns, learn how to appeal to procrastinators like me who value efficiency above all else.

Let me know if you like this bite-sized format.

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Holiday Season Promotion Strategy 0:00

Email and SMS Promotion Strategy 2:07

Holiday Shopping Calendar and Early Promotions 3:44

Black Friday and Cyber Monday Promotions 5:53

Late December Promotions and Gift Cards 7:37

Promotional Pulsing and FOMO 10:49

Planning and Leveraging Scarcity 12:15

Final Thoughts and Call to Action 14:19

Full article: https://salenaknight.com/what-to-promote-when-during-the-holiday-season/

If you’ve ever faced the struggle of figuring out when to buy, what to stock, or how to avoid costly dead stock, you’re in for a game-changing episode. I’m joined by retail strategist Carla Penn-Kahn, who shares her expertise on building a profitable buying strategy that lets you keep cash flow healthy and inventory lean.

From her journey in investment banking to launching her own retail tech solution, Carla has honed strategies for making every product decision count. We’re talking about nailing down which products are driving profits, mastering the timing of your buys, and learning exactly when it’s time to discount—or clear out—for maximum returns.

In This Episode, You’ll Discover:

• High-Impact Product Secrets: Learn how to pinpoint which products aren’t just bestsellers, but true profit drivers—and when to invest in them.
• Timing That Works for You: Carla breaks down when to buy, when to hold off, and how to keep your cash flow steady in every season.
• Discounting Done Right: Why strategic discounting matters—and how to avoid costly markdown traps.
• Seasonal Inventory Tips: Get ready for Black Friday and the holidays with tips on when to stock up on bestsellers and when to move out slow movers.

Why This Episode is a Must-Listen: If you’re a retailer ready to level up your inventory game, Carla’s insights will help you buy with confidence. No more second-guessing what to stock or fearing dead stock. Her strategies are easy to implement and geared toward helping you buy smarter, stock better, and keep your cash flow strong—even in the busiest sales seasons.

Whether you’re looking to ace Black Friday, get ahead of holiday trends, or just make every buying decision work harder for you, this episode will change the way you look at your entire product strategy. Ready to start making smarter buys? Hit play and let’s dive in!

Learn more about Profitpeak.io

Get my Black Friday Bundle here

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Carla Penn-Kahn's Retail Journey and Early Career 0:02

Transition to E-commerce and Entrepreneurial Background 3:01

Early E-commerce Ventures and Challenges 4:57

Building and Optimizing Inventory 15:32

Strategies for Managing Slow-Moving and Dead Inventory 24:17

The Role of Data and Technology in Inventory Management 28:31

Preparing for Black Friday and Cyber Monday 43:47

Final Thoughts and Encouragement for Listeners 46:15

Want to know exactly what to post this Black Friday?

Tired of scrambling for content ideas when big sales roll around? I sit down with Michelle Gifford, the social media strategist who’s cracked the code on exactly what to post to make your Black Friday and Cyber Monday sales pop. In this episode, Michelle lays out her no-guesswork plan that takes you from attracting new eyes to getting that final sale—without overwhelming your audience.

Here’s a sneak peek of what you’ll learn:

• Michelle’s exact “Black Friday Blueprint”: A complete breakdown of which posts to share each day, with email templates, SMS drafts, and more to save you time and maximize engagement.
• The 3-phase content strategy: Learn the ideal post ratios to captivate, engage, and convert—from now through Cyber Monday!
• Secrets to connect authentically with your audience so they’re eager for your posts (even the promotional ones)!
• A strategy for every type of post: We’re covering everything from Stories to Reels, so you’re prepped to show up everywhere your customers are.

If you’re ready to finally feel in control of your social strategy for the busiest sales season, this is the episode for you. Get ready to boost your sales and make every post count!
Ps - want to grab Michelle’s Blueprint? You can do so here.

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• Leveraging Social Media for Black Friday and Cyber Monday 0:02

• Evolution of Social Media Platforms 4:44

• Using Instagram for Sales and Engagement 7:04

• Content Strategy for Black Friday and Cyber Monday 10:20

• Posting Frequency and Content Types 17:14

• Maintaining Engagement Post-Black Friday 26:06

• The Role of the Face of the Brand 30:53

• Leveraging User-Generated Content and Influencer Marketing 35:09

• The Content Cup and Final Thoughts 38:03

Full article: https://salenaknight.com/your-black-friday-social-media-strategy-michelle-gifford/

💸 Could an extra 20% revenue be hiding in your marketing strategy? This week, I sit down with affiliate marketing expert Zane McIntyre, co-founder of Commission Factory, to uncover how even the smallest brands can tap into the power of affiliate marketing—and drive up to 20% more revenue without massive upfront costs.

We’re pulling back the curtain on the strategies big brands use, but rarely share, to build consistent revenue through authentic partnerships. Plus, Zane’s sharing must-know Black Friday tactics and real-time predictions that could be your secret weapon this holiday season.

🎧 Whether you're new to affiliate marketing or looking to up your game, this episode is packed with actionable tips and insider insights to help you build a long-term revenue stream, foster genuine connections, and turn your affiliate marketing into a powerhouse strategy. Don’t miss this deep dive into one of the most overlooked and rewarding marketing channels!

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Early Days of E-commerce and Affiliate Marketing 0:02

The Evolution of Affiliate Marketing 7:38

The Role of Influencers and Affiliates 21:39

The Financial Impact of Affiliate Marketing 32:25

Strategies for Successful Affiliate Marketing 33:10

Preparing for Black Friday and Cyber Monday 41:10

Final Advice and Insights 53:41

Full article: https://salenaknight.com/the-dont-pay-until-you-get-sales-channel-youre-overlooking-zane-mcintyre/

Feeling overwhelmed trying to plan your Black Friday and Cyber Monday strategy this year? You're not alone.

Should you be discounting?
Who should you send your offers to?

How much should you be spending on paid ads (heck, should you even bother????)

From deciding how much to discount to figuring out the right marketing channels, there are so many moving pieces that it can make your head spin 😵‍💫

You know that I’m committed to giving YOU the latest info on what’s working and what’s not.

That’s why I’ve put together this BF/CM series, to give you the behind the scenes, first hand info.

In this episode, Yotpo’s Rad Mitic (Head of Brand Advocacy) and Rob Hewetson (Senior Engineer) pull back the curtain on the strategies top brands are using to stand out from the competition.

You'll discover:

• How to effectively segment your customer base and craft personalized promotions (beyond just discounting)

• Innovative loyalty program ideas that go way beyond points - and actually drive sales

• Yotpo's game-changing "multi-message campaign" feature that can automate your email and SMS marketing

• Plus, Yotpo have been kind enough to share with you, their Ultimate Black Friday Email Marketing Guide - download it for free here

Whether you're struggling to decide where to focus your efforts or just feeling lost in a sea of Black Friday/Cyber Monday options, this episode is packed with actionable insights that can make a real difference for your business.

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Introduction and Background of Salena Knight 0:02

Introduction of Guests and Their Backgrounds 2:43

Yotpo's Innovative Approach and Team Dynamics 7:16

Challenges and Strategies for Black Friday Cyber Monday 14:59

Practical Strategies for Email and SMS Marketing 31:19

Final Tips and Encouragement for Business Owners 40:44

Full article: https://salenaknight.com/the-insider-strategies-top-brands-use-to-dominate-black-friday-cyber-monday-with-rad-rob-from-yotpo/