Have you ever thought about capturing your ideas in a book, a TED Talk, or maybe a blog? Perhaps you have a story to tell, expertise to share, or ideas that pile up but never quite come together in a cohesive way. If this sounds like you, stay tuned.

In this episode, Emily Crookston explains why even experienced writers might hire a ghostwriter. She shares how ghostwriting is not just about putting words on paper; it’s about collaboration, shaping ideas, and helping clients clearly communicate their expertise. Whether you’re thinking about writing a book, creating LinkedIn content, or simply sharing your knowledge in any format, this episode will show you how a ghostwriter can bring your ideas to life and make the process less overwhelming.

Emily Crookston is a best-selling business book ghostwriter, author, and developmental editor. She specializes in helping entrepreneurs and consultants build their businesses by writing a book that sells. As the Owner of The Pocket PhD, she and her team create and execute pre-launch strategies for self-published business book authors to align your thought leadership content, increase your sphere of influence, and prime your audience for the book. Her first book, Unwritten: The Thought Leader’s Guide to Not Overthinking Your Business Book, launches on October 1, 2024.

Emily is also a former philosophy professor, speaker, and podcast guest. When she’s not writing intensely, she’s most likely practicing yoga intensely. She lives for desserts topped with *real* whipped cream.

Find Emily on LinkedIN

Check out Emily's book, UNWRITTEN

[00:03:33] Why Hire a Ghostwriter?

[00:04:10] The Role of a Ghostwriter in Shaping Ideas

[00:06:00] Collaborative Writing and Developmental Editing

[00:06:47] The Importance of Audience and Translation of Expertise

[00:07:14] The Process of Ghostwriting

[00:09:21] Publishing Options and Self-Publishing

[00:18:33] The Rising Role of Books in Professional Branding

[00:19:48] Writing for Different Formats

[00:27:42] Why Some People Struggle with Writing

[00:29:19] Final Tips on the Writing Process