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Chase Friedman is a brand strategist and coach and the Founder of Vanquish Media Group, a brand marketing agency that supports organizations who aspire to Do Good and Do Well. His core belief is that all businesses and organizations have the potential to profit with purpose. To achieve this balance, he cultivates a balance of brand strategy, storytelling and marketing designed to transform audiences into ambassadors. With a diverse client portfolio including VC-backed Startups, SMBs, and non-profits, Chase provides strategic brand leadership resulting in sustainable growth and societal impact. Having produced over 1,500 branded content assets, with over 500 million views, resulting in +$45 million in revenue and donations, Chase has proven the potential for any business to profit with purpose.

Chase is also a member of 1% for the Planet, commits his time to multiple pro-bono and non-profit initiatives and serves on the Board of Advisors for the non-profit Film2Future foundation.

On today's episode, we cover:

• Chase's favorite brew (1:59)
• What is a purpose-driven brand (2:57)
• How brand purpose drives business growth (8:34)
• The state of greenwashing and how it can damage a brand (12:18)
• Chase's background in film & TV - brand purpose in storytelling (16:12)
• Final thoughts and takeaways (20:40)

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Visit vanquishmediagroup.com

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Erin Andrea Craske, an award-winning strategist, boasts a 20-year career, culminating as Global Head of Consumer Brands. With expertise in strategic development, profitability, leadership, and communication, she's an ICF-certified business and leadership success coach for impact-driven businesses. Leveraging 16 years of leadership, she empowers conscious business rebels to succeed and create positive impacts.

On today's episode, we cover:

• Erin's favorite brew (1:19)
• Why building a personal brand is so challenging (2:34)
• Does everyone need a personal brand (6:33)
• A masterclass on brand communication (14:02)
• How marketers can rebel against the noise (21:00)
• Final thoughts and takeaways (25:16)

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Get Erin's brand strategy guide here
Visit erinandreacraske.com

Special Offers From Erin (Redeem Here)

• A gift of two full coaching sessions
• A 50% discount on the strategy guide - all-in-one marketing toolbox - using EFFORTLESS code at the TGBBS checkout
• Freebies: business surveys, marketing frameworks, quotes, and strategy guide materials

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Barry LaBov, is a two-time Ernst & Young Entrepreneur of the Year, a nationally recognized, respected author, podcast guest, and brand strategist. He is the Founder and CEO of LABOV Marketing, Communications, and Training—a full-service agency that specializes in helping clients discover and celebrate their brand differentiation. LABOV’s clients include national and international brands and he has an upcoming book entitled, “The Power of Differentiation, Win Hearts, Minds and Market Share.”

On today's episode, we cover:

• Barry's favorite brew (1:07)
• How brands are standing up for themselves (3:26)
• The secret for discovering, not creating, your brand (8:42)
• Why so many startups are appearance-focused (18:18)
• Robert's hot take on the advertising industry (24:07)
• Final thoughts and takeaways (26:17)

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Follow Barry
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Follow Barry on X
Visit Labov.com

Follow Pat
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Follow Pat on LinkedIn

Follow the Show @brandsoverbrews
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Join the Brands Over Brews Newsletter

Become a Guest or Sponsor The Show