Innovator Café with David R. Stevens, Episode 10

In this episode of Innovator Café, Dave Stevens speaks with Bruce Friedman, a branding expert and seasoned entrepreneur in the field of consumer brands and licensing. Bruce shares insights from his journey from launching tech companies to leading consumer brand acquisitions and revitalizations. He delves into the strategies behind successful brand acquisitions, the nuances of licensing, and how to leverage existing brand recognition to reduce market entry risks.

Tune in to the episode to hear about:

* Bruce's transition from technology to consumer branding and the growth of his ventures

* The strategic acquisition and revitalization of underleveraged brands

* The intricacies and advantages of brand licensing in various markets

* Bruce's approach to reducing business risk through strategic brand partnerships

* Insights into the future of branding and consumer relationships in a fragmented media landscape

Learn more about Bruce:

* Connect with Bruce on LinkedIn: https://www.linkedin.com/in/bruce-m-friedman-01b88b30/

* Visit Evergreen Licensing’s website: https://evergreen-licensing.com/about-us-and-our-ceo-bruce-friedman/

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About Innovator Café:

Welcome to the Innovator Café, your Entrepreneur go-to podcast. Watch or listen as Dave Stevens and his guests provide resources and assurances to build a company growth roadmap.

Subscribe — don’t miss an episode of Innovator Café:

* Apple Podcasts: https://podcasts.apple.com/us/podcast/innovator-caf%C3%A9-with-david-r-stevens/id1740378639

* Spotify: https://open.spotify.com/show/0hKZOLNExFgwpQBJpDjRpg

Connect and learn more from your host, Dave Stevens:

* Subscribe to YouTube: https://www.youtube.com/channel/UCIy0oNMYMW0InFHbTud7hmg

* Connect with Dave on LinkedIn: https://www.linkedin.com/in/davestevensstevenslawgroup/

* Follow Stevens Law Group, P.C on LinkedIn: https://www.linkedin.com/company/stevens-law-group-p.c./

* Follow Stevens Law Group, P.C on Facebook: https://www.facebook.com/profile.php?id=100076376076569