Episodes

  • Branding Success: Measuring and Maintaining Your Brand Health

    Branding Success: Measuring and Maintaining Your Brand Health
    Jul 3 2024
    In the final episode of Season 1 of 'Branded Intent,' hosts Brian and Jay explore the critical aspects of branding, focusing on measuring and maintaining brand health. They discuss the importance of both reputation and brand perception, using Elon Musk's impact on Tesla and Twitter as a case study. The episode covers essential metrics like interactions, engagement, and referrals, as well as the significance of customer feedback. Brian and Jay also highlight various systems and strategies for content production, website maintenance, and customer relationship management. They conclude by teasing the next season, which will focus on content creation and marketing.

    00:00 Introduction to Branding Success
    00:24 Understanding Brand vs. Reputation
    01:38 Elon Musk's Impact on Brand Reputation
    04:35 The Importance of Social Media Interactions
    06:15 Measuring Brand Health Through Analytics
    08:04 Handling Negative Reviews and Feedback
    14:15 Tracking Referrals and Customer Engagement
    18:29 Understanding Customer Interaction
    19:02 The Power of Anonymous Feedback
    19:54 Handling Constructive Criticism
    20:30 Survey Insights and Customer Value
    21:03 Learning from Star Wars Critiques
    24:08 Strategies for Brand Health
    24:13 Importance of Internal Workflow
    25:21 Effective Systems for Business
    27:52 Maintaining Customer Relationships
    30:03 Solving Business Pain Points
    31:37 Wrapping Up Season One

    Find us at https://www.accountables.network
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    35 mins
  • Feedback and Adaptation: Evolving Your Brand

    Feedback and Adaptation: Evolving Your Brand
    Jun 25 2024
    In episode nine of "Branded Intent," hosts Brian and Jay dive into the crucial topic of feedback and adaptation, exploring how brands can evolve effectively by leveraging feedback without compromising their identity. Jay shares his fascinating journey from shaping surfboards in the industry to becoming a brand developer, highlighting the importance of feedback in his career transition. The episode covers various types of feedback, including positive, negative, and constructive, and discusses strategies for incorporating feedback to enhance brand growth while maintaining core values. With real-world examples and listener questions, Brian and Jay provide insightful and practical advice, making this episode a valuable resource for anyone looking to strengthen their brand through feedback.

    Links
    https://www.accountables.network
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    26 mins
  • Building a Community Around Your Brand

    Building a Community Around Your Brand
    Jun 18 2024
    In this episode of Branded Intent, hosts Jay Alba and Brian Colburn discuss the importance of building a community around your brand. They delve into strategies for fostering engagement, leveraging different platforms, and the long-term benefits of creating a supportive and interactive community.

    Find us at https://www.accountables.network
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    19 mins
  • Digital Branding Maximizing Online Presence

    Digital Branding Maximizing Online Presence
    Jun 11 2024
    In this episode of Branded Intent, Brian and Jay dive into the essentials of digital branding and maximizing your online presence in 2024. They discuss the importance of having a cohesive web presence, leveraging social media as a funnel to your main platforms, and strategies for maintaining a consistent brand image across different digital channels. They also share insights on optimizing websites for SEO, the impact of social media on brand visibility, and tools for efficient content creation. Tune in for practical tips and expert advice to enhance your digital branding strategy.

    Call to Action: For more expert advice on content creation and digital branding, join Brian and Jay at the Accountable's Network. Connect with them to enhance your brand's digital presence and achieve your business goals.

    Find Me - https://www.accountables.network
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    23 mins
  • Brand Voice and Tone Consistency Across Channels

    Brand Voice and Tone Consistency Across Channels
    Jun 4 2024
    In this episode of Branded Intent, we delve into the importance of maintaining a consistent brand voice and tone across all communication channels. Our host discusses strategies for ensuring that your brand message is clear, cohesive, and recognizable, no matter where or how it's presented. We cover practical tips and real-world examples to help you align your brand's voice and tone across various platforms, ensuring a unified customer experience. Key Points:
    • Introduction to Brand Voice and Tone: Understanding what brand voice and tone are and why they matter.
    • Defining Your Brand Voice: How to establish a clear and distinct voice for your brand.
    • Tone Variations: Adapting your tone without losing the essence of your brand voice.
    • Consistency Across Channels: Ensuring your voice and tone remain consistent across different platforms like social media, website, email, and customer service.
    • Practical Examples: Real-world examples of brands that successfully maintain consistency.
    • Challenges and Solutions: Common challenges in maintaining brand consistency and how to overcome them.
    • Tools and Resources: Recommended tools and resources to help you manage and maintain your brand voice and tone.
    Subscribe to Branded Intent for more insights and strategies on building a powerful, consistent brand. Visit our website for additional resources and follow us on social media to stay updated with the latest episodes and tips.

    Find us at:
    Jay - https://www.jayalba.com
    Brian - https://www.accountables.network
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    27 mins
  • Understanding Your Target Audience Who You’re Speaking To

    Understanding Your Target Audience Who You’re Speaking To
    May 28 2024
    In this insightful episode of "Branded Intent," hosts Jay Alba and Brian Colburn dive deep into the critical topic of understanding your target audience. They explore why it's essential to know who your audience is, how to communicate effectively with them, and share personal anecdotes and professional tips on leveraging AI and demographic research to refine your brand's messaging.

    Find us at:
    Jay - https://www.jayalba.com
    Brian - https://www.accountables.network
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    31 mins
  • Authenticity in Branding Being True to Your Values

    Authenticity in Branding Being True to Your Values
    May 21 2024
    In this episode of Branded Intent, Brian and Jay delve into the critical importance of authenticity in branding and staying true to your values. They discuss how being genuine not only helps in building a loyal audience but also safeguards your brand’s reputation. From personal anecdotes to high-profile case studies, they explore the consequences of inauthenticity and the rewards of staying true to one’s brand values.

    Find us at https://www.accountables.network
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    24 mins
  • Visual Identity: More Than Just a Logo

    Visual Identity: More Than Just a Logo
    May 14 2024
    In this episode of Branded Intent, Jay and Brian delve into the critical topic of visual identity and why it is more than just a logo. With a combined experience of over 10 years, they share insights, stories, and practical tips on building a strong visual identity for your brand.

    00:00 - Introduction
    01:00 - Overview of Visual Identity
    02:30 - Defining Your Brand
    04:00 - Experience with Pioneer Stereo
    06:00 - What is a Brand Guide?
    08:30 - Jay’s Design Process
    10:00 - Challenge to Listeners
    11:00 - Examples of Successful Branding
    13:00 - Components of a Visual Identity
    15:00 - Fonts and Consistency
    16:30 - Content Production and Visual Identity
    19:00 - Packaging and Unboxing Experience
    21:00 - Service-Based Branding
    22:30 - Sound Design and Sonic Branding
    24:00 - Memorability and Brand Impact
    25:00 - Conclusion
    26:00 - Call to Action

    Jay’s courses on branding at https://www.JAYALBA.com
    Brian’s Accountable's Network at https://www.accountables.network

    Intro and Outro Music by Rhythm Scott “Plastic Bottle Island” - NESKIU9NC4NO4KRB
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    24 mins