• Brand building in a world-class marketing organisation | Lauren Vaccarello | Salesloft

  • Jan 3 2023
  • Length: 38 mins
  • Podcast

Brand building in a world-class marketing organisation | Lauren Vaccarello | Salesloft

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  • Summary

  • Lauren Vaccarello is CMO at Salesloft. Lauren has a track record of accelerating revenue growth for the fastest-growing SaaS companies in Silicon Valley. She believes businesses need to tell compelling stories and build a brand if they want to own a category. 

    We discuss:

    1. How marketers use technology in a way that sellers don’t
    2. How challenges can help shape a leader
    3. Influences past roles have on a CMO’s skillset
    4. Getting the most out of your resources in a tough economy
    5. The role of brand in building world-class marketing organisations

    Mentioned in this episode:

    Brought to you by CMO Crowd and The Marketing Practice

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