In this episode, Soojee explores the potential of AI for service-based businesses, discussing its history, current applications, and future possibilities. She shares practical examples of AI tools and their uses across various industries, from marketing and design to healthcare and logistics. Soojee also offers insights into her own AI experimentation at The Good Studio, providing valuable tips for integrating AI into business processes while also taking into account ethical considerations and potential challenges associated with AI adoption. Listeners will come away with a better understanding of how to leverage AI to innovate and grow their own businesses.

Analyse your brand like a pro with my FREE 60-point Brand Strategy Checklist https://www.thegoodstudio.com.au/checklist

ABOUT SOOJEE

I’ve spent over 16 years in the branding world, working from design to brand strategist, witnessing firsthand the transformative power of a strategic brand. I've seen how it can elevate businesses, attract better leads, and inspire teams to do their best work. I've also experienced this firsthand, building The Good Studio through rebrands, pivots, and even an ownership change.

But I've also seen the flip side: businesses struggling to connect with their audience, and missed opportunities due to a lack of differentiation and direction. I'm all about to helping service-based firms transform their businesses into brands.

I want you to experience the same transformation I've seen time and again—the kind that leads to not just success but a lasting legacy. When I'm not praising the power of a brand, you'll find me soaking up the chaos of raising two young kids and enjoying the Sunshine Coast lifestyle.

ABOUT THE GOOD STUDIO

We'll work alongside you to uncover the hidden stories, values, and aspirations that differentiate your business and matter to your clients. Together, we'll transform your business into a brand that reflects your excellence and drives growth.

Our Methodology: The InsideOut Method We've developed a proven framework for building brands for leading service-based businesses. The InsideOut Method ensures your brand is strategically aligned with your business goals, resonates with your ideal clients, and leaves a lasting impression across every touchpoint. The result? A cohesive brand experience that drives meaningful, sustainable growth for your business and establishes your legacy in the market.

Visit our webiste to find out more: https://www.thegoodstudio.com.au/about

FOLLOW the podcast wherever you are listening & SUBSCRIBE to our YouTube Channel here:

https://youtube.com/@thegoodstudiobrand

If you like these episodes, leave me a review, tell your friends, or tag me on social media!

This podcast was brought to you by On Track Studio.

www.ontrackstudio.com.au

@sophie.on.track.studio

Today Soojee is bringing back a throwback from the podcast's second-ever episode; the five step inside-out method. Updated for 2024, this method has been used by small business owners and marketing professionals of large companies alike. These foundational elements; Business, Brand, Identity, Website, and Marketing, can often get overlooked in favour of issues that appear more pressing. Getting these groundwork components right will ensure your business and your brand is on the right track for all your future endeavours, and that all these elements are aligned in a synchronised and complimentary manner. So get out your notepad, and dive into this episode to discover the tools you need to get your business on track for success.

Analyse your brand like a pro with my FREE 60-point Brand Strategy Checklist https://www.thegoodstudio.com.au/checklist

ABOUT SOOJEE

I’ve spent over 16 years in the branding world, working from design to brand strategist, witnessing firsthand the transformative power of a strategic brand. I've seen how it can elevate businesses, attract better leads, and inspire teams to do their best work. I've also experienced this firsthand, building The Good Studio through rebrands, pivots, and even an ownership change.

But I've also seen the flip side: businesses struggling to connect with their audience, and missed opportunities due to a lack of differentiation and direction. I'm all about helping service-based firms transform their businesses into brands.

I want you to experience the same transformation I've seen time and again—the kind that leads to not just success but a lasting legacy. When I'm not praising the power of a brand, you'll find me soaking up the chaos of raising two young kids and enjoying the Sunshine Coast lifestyle.

ABOUT THE GOOD STUDIO

We'll work alongside you to uncover the hidden stories, values, and aspirations that differentiate your business and matter to your clients. Together, we'll transform your business into a brand that reflects your excellence and drives growth.

Our Methodology: The InsideOut Method We've developed a proven framework for building brands for leading service-based businesses. The InsideOut Method ensures your brand is strategically aligned with your business goals, resonates with your ideal clients, and leaves a lasting impression across every touchpoint. The result? A cohesive brand experience that drives meaningful, sustainable growth for your business and establishes your legacy in the market.

Visit our webiste to find out more: https://www.thegoodstudio.com.au/about

FOLLOW the podcast wherever you are listening & SUBSCRIBE to our YouTube Channel here:

https://youtube.com/@thegoodstudiobrand

If you like these episodes, leave me a review, tell your friends, or tag me on social media!

This podcast was brought to you by On Track Studio.

www.ontrackstudio.com.au

@sophie.on.track.studio

In this episode, I’m joined by Karina Seljak—an artist, designer, entrepreneur, and circular economy expert. At the time of our conversation, Karina was running Seljak Brand, working with mills to transform factory offcuts, deadstock yarn, and post-consumer textile waste into beautiful, award-winning blankets.

Karina shares how the Sunshine Coast is increasingly embracing the circular economy, driven by a deep-rooted commitment to environmental preservation. She highlights the future of sustainable textiles, guiding brands to take full responsibility for their products’ life cycles and invest in recycling and remanufacturing infrastructure. With the upcoming Olympics, the rise of innovation hubs and new companies establishing themselves in the region, the Sunshine Coast has a unique opportunity to participate in this space.

Since our chat, Karina and her business partner, Samantha Seljak, decided to close Seljak Brand in mid-2024 to share their learnings more widely. Karina now consults, advises, and teaches on circular economy, sustainable design, and branding and marketing for purpose-driven businesses. She’s also pursuing her art practice, having recently concluded her first solo exhibition, Light Speaks, at CA Gallery in Coolum, which explored the sentience of land through colour and form.

WHERE TO FIND KARINA https://www.instagram.com/karinaseljak

https://coolartgallery.com.au/light-speaks-karina-seljak/

ABOUT MAKING WAVES

This podcast alternates between marketing and brand education and inspiring interviews with female change makers on the Sunshine Coast. As our region evolves from a holiday destination to a thriving business hub, we're excited to bring you stories of local leaders shaping this transformation.