• Book Marketing Success Podcast

  • By: John Kremer
  • Podcast

Book Marketing Success Podcast

By: John Kremer
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  • Summary

  • John Kremer share stories of real-life book authors who have marketed their books in innovative, fun, and money-making ways. He talks about bestseller strategies, licensing subsidiary rights, creating large Internet tribes, social networking for book sales and prestige, and ultimately selling a lot of books. These stories are short, sweet, practical, inspirational, and doable by any book author, whether a self-publisher, an author published by a big publisher, or a Kindle ebook author. You will love this show! Please subscribe now. Thanks. This Book Writing Podcast is designed to educate and inspire writers, book authors, novelists, poets, storytellers, and content creators of all sorts. It focuses on how and why to write a book. This Book Publishing Podcast is designed to educate and inspire book publishers and self-publishers to edit, design, distribute, and promote the best books. This Book Marketing Podcast is designed to educate and inspire book authors and publishers to do a better job publicizing, promoting, and marketing their books. I know at least 1001 Ways to Market Your Books! This Content Creation Podcast is designed to educate and inspire all content creators, including writers, bloggers, podcasters, videomakers, social media marketers, and internet marketers with new ideas and the latest promotional opportunities.

    bookmarketing.substack.com
    John Kremer
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Art Economics Literary History & Criticism Marketing
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Episodes
  • John Kremer and Judith Briles on Marketing Books

    John Kremer and Judith Briles on Marketing Books
    Nov 8 2024
    Host a Podcast and Be a Podcast Guest!John Kremer: Every author should have a podcast. I still believe that. I've been promoting it for a long, long time.I still really believe that because I think podcasting is one of the most powerful tools you have for getting the word out about yourself.The neat thing in today's world, it's easy to create a combined audio-video podcast that you can syndicate on 40 or 50 platforms.Judith Briles: How many people come in and start a podcast with absolutely amazing intentions? Kind of like when people are going to do a blog and then within six months the blog is dead. Is there any stats on the startup for podcasts that start petering out?John Kremer: I don't know of any specific stats, but I do know from my own anecdotal experience that probably 80 or 90% of podcasters give up on their podcasts within six months. It becomes too much work. It's too hard. It's every week. But the thing is, you don't always have to do a podcast that's going to be a forever podcast. You could do a limited edition 10-episode podcast.Some of the most popular podcasts in the world are limited podcasts. They cover a true crime case, and then once you're done covering it, the podcast is done. But the podcast lives on in all the podcast syndication sites. It lives on in Audible. It lives on in Amazon. It lives on in lots of places.Judith Briles: Some of the news shows I'll pick up once in a while, they have both the ongoing, like in perpetuity, like ours has been, and we're seven years old now. But they also have limited edition episodes, almost like a serial book and then it's over. And then maybe they'll come back again when they have a new serial to start up.John Kremer: Even a limited podcast series still gives you the benefits of a podcast, especially the power of syndication.One of the incredibly powerful things about podcasts is that it puts you on 30, 40, or even 50 of the major websites on the Internet, including Apple, Amazon, Audible, Google Play, Spotify, Pandora, and more!You know the power of a podcast because you built up a listenership for your podcast, and you've had millions and millions of listens and possibly views because I know you also put it up on YouTube.Podcasts not only allow you to syndicate it to all these powerful websites, but it also gives you the opportunity to exchange views and podcast episodes with other podcasters.Ask key influencers and authors this question: I'd love to interview you for my podcast, but I would really like it if you would also interview me for your podcast. I think we have complimentary audiences that would like to hear both of us talk on each other's podcasts.The Book of the Month ClubJohn Kremer: I'm going to talk about the Book of the Month Club. Now, this isn't the old line Book of the Month Club, which died a sad death.Judith Briles: So, how do we create our own Book of the Month Club?John Kremer: I met somebody once at one of your seminars, and I'm still trying to track down his name now because I seem to have misplaced it in my move to Arizona.But he offered a book of the month club. He was a business speaker and consultant to corporations. What he did is he wrote 12 short books. I'm talking about short books, 96 to 128 pages, somewhere in there.Then whenever he'd go out and speak or whenever he attended a convention, whenever he met somebody that might be a potential client or customer or speaking agent, he added them to his book of the month club.Once a month, he mailed out real books to his prospect list, a list of about 500 potential customers. He kept adding people to the list as he spoke in different venues and met people on planes, in hotels, or at convention sites.His book of the month bluc not only justified him printing hundreds or thousands of copies of his books but it also impacted his speaking engagements and his corporate consultations.From a business standpoint, his book of the month club made perfect sense for him because he picked up all kinds of coaching clients, speaking engagements, and corporate programs that he would do.To be successful with such a club, first you have to write 12 books. And you can't produce junk. You have to produce real content worth reading, something that would showcase your experience and help to sell people on other products and services you have to offer.The neat thing is that at the end of every book, of course, he included a pitch for his coaching and his speaking and his corporate programs.His book of the month club was designed for a business audience. But the thing is, novelists, memoir writers, cookbook authors, and other writers could release five to 10 pages per week instead of releasing a book a month.One chapter per month, a recipe per week, something like that. They could email it out. Or they could podcast out episodes. They could even do YouTube videos.I just ran across an old friend of mine, Peggy Glenn, who's now doing videos under the name Grandma Potty Mouth where she ...
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    1 hr and 4 mins
  • The First Secret of Success Is Very Simple

    The First Secret of Success Is Very Simple
    Jul 25 2024

    The first secret of success is very simple: Tell the truth. That is how you build relationships with potential customers. This first secret does not change, no matter how successful you become. You must always tell the truth. — John Kremer, author of 1001 Ways to Market Your Books

    Truth is the easiest thing to sell. — Daymond John

    The secret of change is to focus all of your energy, not on fighting the old, but on building the new. — Socrates

    Be truthful, gentle, and fearless. — Mohandes Gandhi

    Web: https://www.BookAuthorAuthority.com

    Web: https://www.BookMarketingBestsellers.com



    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
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    1 min
  • Video Marketing for Books and Authors

    Video Marketing for Books and Authors
    Apr 21 2024

    Have you thought of creating videos to market your books, writing, and other products and services? If so, here are a few statistics that should encourage you to do more with video in the coming year.

    Viewers retain 95% of a message when they watch it in a video compared to 10% in text.

    More businesses are now using video than ever before. 90% of businesses plan to use video for marketing in 2024.

    85% of Facebook videos are watched without sound.

    66% of people will watch the full video if it’s less than 60 seconds.

    1 in 4 consumers have made a purchase after seeing a video story on Instagram.

    The sweet spot for video ad length is 6-10 seconds. Short-form videos offer a great return on investment.

    80% of consumers want to see more short-form videos this year.

    For American adults, the average daily social media time for video is plateauing. Still, video consists of 60% of social media time among American adults.

    84% of people claim to have visited a website after watching a video promoting a product or service.

    Video production is often outsourced. Many marketers also use AI to create marketing videos.

    Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.



    This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
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    3 mins

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