Beyond Brands By SMA

By: Schulich Marketing Association
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  • Summary

  • Welcome to Beyond Brands, the official podcast of the Schulich Marketing Association, where we dive into the trends, innovations, and big ideas shaping the future of marketing.
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Episodes
  • Episode title: Beyond Brands by SMA - Episode 1 with Melissa Gallo

    Episode title: Beyond Brands by SMA - Episode 1 with Melissa Gallo
    Nov 3 2024

    In this first episode, we’re thrilled to have Melissa Gallo, an award-winning marketing leader with over 15 years of experience, as our guest. From her early days at Microsoft during the rise of social media marketing to her expertise in leading growth strategies across tech, finance, cybersecurity, and IT sectors, Melissa brings invaluable insights on navigating a rapidly changing marketing landscape. She shares her perspectives on digital marketing’s human side, the shifts in consumer psychology, and the opportunities in the gig economy.

    Join us as we explore the evolution of marketing, the power of AI, and the steps to succeed in today’s dynamic industry. Whether you’re a student, marketer, or simply curious, there’s something here for everyone. Let’s take you Beyond Brands!
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    1 hr and 7 mins

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