• Beverage Superstars

  • Oct 2 2024
  • Length: 1 hr and 16 mins
  • Podcast

Beverage Superstars

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  • Summary

  • This episode, host Jed Wexler talks to 3 category-defining founders at the helm of the most influential THC-infused, non-alcoholic, and functional wellness beverage brands in the world.

    Discover why this cultural and category phenomenon is not only here to stay but just might be overtaking beer, wine, and big alcohol in the process. Get in touch: sponsor@lmccshow.com


    Hear from our guests:

    Interview 1: Jake Bullock, Co-Founder, CannCann is the #1-selling cannabis beverage in the U.S. – backed by top consumer and celebrity investors like Gwyneth Paltrow, Rebel Wilson, Ruby Rose, Baron Davis, Tove Lo and many others.

    We discuss:
    • the non-alcoholic and THC-infused beverage phenomenon
    • why smaller doses mean greater return
    • how this category is transforming how people everywhere socialize
    • mainstream partnerships with Barstool Sports and World Pickleball Tournament
    • “If you can buy a beer, you should be able to buy Cann.”

    Interview 2: Lisa Hurwitz, President, HappiHappi is an award-winning women-owned and led, all-natural hemp-derived THC-infused seltzer and functional wellness beverage brand founded by former global CPG executives.

    We discuss:

    • people are drinking less alcohol - why? (Hint: it’s about health and wellness)
    • the keys to succeeding in the N/A and infused beverage category
    • overcoming challenges as women-founders
    • the explosion of E-commerce (a.k.a. why privacy is still important)
    • the hospitality and grocery stores opportunity
    • “We’re in this amazing cultural and regulatory moment.”

    Interview 3: Darnell Smith, Founder, MXXNMXXN (pronounced “Moon”) is an ultra-premium cannabis-infused non-alcoholic spirits brand – a one-to-one replacement for traditional spirits and crafted, flavorful cocktails.

    We discuss:
    • “The one thing that is for certain is that the consumer wants this.”
    • keys to business success? The importance of category-building first
    • what it means to follow the data
    • successfully navigating uncertainty in an ever-changing legal environment
    • creating a standout luxury N/A “mixology” brand

    Our Sponsors:

    Jade Stone Branding - A full-service cannabis branding and creative agency specializing in high-end, luxury design. Visit https://www.jadestonebranding.com/lmcc now to begin the application process of becoming a Jade Stone client yourself.

    Happi - A collection of infused seltzers made for any occasion with award-winning flavors all made with real fruit juice and 0% alcohol – visit happihourdrink.com and use code LMCC20 for 20% off at checkout.

    LMCC Conference - The only B2B event of its kind anywhere in the world. Visit LMCCShow.com to add yourself to the global waitlist for the opportunity to attend one of our upcoming award-winning, in-person events.

    To Sponsor this podcast sponsor@lmccshow.com

    Follow “Luxury Meets…” wherever you listen to your podcasts and on Instagram @LMCCShow so you don’t miss Episode 5 featuring two amazing guests – that you most certainly will all know – who are at the forefront of modern wellness.

    Executive Produced by: Brit Smith, Different Leaf Studios
    Mixed & Edited by: Karma Auger, Studio1LA
    Visual Design by: Sur Keath Moon, Secret Club Studio
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