• Behind the Scenes of Influencer Management with Pamela Zapata

  • Dec 17 2024
  • Length: 1 hr and 4 mins
  • Podcast

Behind the Scenes of Influencer Management with Pamela Zapata

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  • Summary

  • Today, I’m joined by Pamela Zapata, the inspiring CEO of my management company, Society18, to explore the influencer marketing landscape, what it takes to break into entrepreneurship, and the behind the scenes of working with a management team. With features in Forbes and Business Insider, Pamela shares how she built a leading influencer management agency focused on highlighting diversity and creator development. We chat about the intricacies of bringing on a manager—from asking about usage terms and commissions to their brand relationships and trial periods. Whether you’re a creative, influencer or entrepreneur, this conversation highlights the importance of trusting yourself, building meaningful relationships, and how to thrive in the ever-evolving creator economy.
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