• Behind the Numbers: an eMarketer Podcast

  • By: eMarketer
  • Podcast

Behind the Numbers: an eMarketer Podcast

By: eMarketer
  • Summary

  • How is the internet changing our lives? The Behind the Numbers daily news podcast from Insider Intelligence helps listeners make sense of the ever-changing worlds of digital media, commerce, advertising and technology. We keep you up to date, provide thought provoking analysis and have a little fun along the way.
    Copyright 2022 All rights reserved.
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Episodes
  • Behind the Numbers Special Edition: Finding Influencers and Measuring Impact in the AI Era
    Feb 22 2025

    On today’s special edition podcast, we talk about how brands are rising to the challenge of finding the right influencers and creators for campaigns. Listen to the discussion with Senior Analyst, Minda Smiley, as she hosts N’Yaisha Aziz, Global Social Media Lead at Uber, and Rodney Mason, the Head of Marketing and Brand Partnerships at LTK. Listen everywhere and watch on YouTube and Spotify.

    Follow us on Instagram at: https://www.instagram.com/emarketer/

    For sponsorship opportunities contact us: advertising@emarketer.com

    For more information visit: https://www.emarketer.com/advertise/

    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

    For a transcript of this episode click here:

    https://www.emarketer.com/content/podcast-behind-numbers-special-edition-finding-influencers-measuring-impact-ai-era

    © 2025 EMARKETER

    Zeta’s AI-powered marketing platform unifies Identity, intelligence, and omnichannel activation in a single platform powered by one of the industry’s largest proprietary databases and advanced artificial intelligence. With Zeta you can create personalized customer experiences at scale and drive measurable results at a lower cost. Learn more at zetaglobal.com.

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    31 mins
  • Behind the Numbers: Welcome to the Third Era of the CMO Role—The Chief Marketing Everything
    Feb 21 2025

    On today’s podcast episode, we discuss the new challenges facing today’s CMO and how GenAI, and now AI agents, are transforming the job. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, our Analyst Jacob Bourne, and the President of Zeta Global Steven Gerber. Listen everywhere and watch on YouTube and Spotify.

    Follow us on Instagram at: https://www.instagram.com/emarketer/

    For sponsorship opportunities contact us: advertising@emarketer.com

    For more information visit: https://www.emarketer.com/advertise/

    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

    For a transcript of this episode click here: https://www.emarketer.com/content/podcast-behind-numbers-welcome-third-era-of-cmo-role-the-chief-marketing-everything

    © 2025 EMARKETER

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    26 mins
  • Reimagining Retail: How Lego Became the World’s Largest Toymaker
    Feb 19 2025

    On today’s podcast episode, we discuss the elements of the Lego flywheel, how its remained relevant across demographics, and what other brands and retailers can learn from its success. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves and Senior Analyst Zak Stambor.

    Follow us on Instagram at: https://www.instagram.com/emarketer/

    For sponsorship opportunities contact us: advertising@emarketer.com

    For more information visit: https://www.emarketer.com/advertise/

    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

    For a transcript of this episode click here:

    https://www.emarketer.com/content/podcast-reimagining-retail-how-lego-became-world-s-largest-toymaker

    © 2025 EMARKETER

    Zeta’s AI-powered marketing platform unifies Identity, intelligence, and omnichannel activation in a single platform powered by one of the industry’s largest proprietary databases and advanced artificial intelligence. With Zeta you can create personalized customer experiences at scale and drive measurable results at a lower cost. Learn more at zetaglobal.com.

    Show more Show less
    18 mins

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