• Behind Claire’s Glittery Revival with CMO Kristin Patrick

  • May 7 2024
  • Length: 20 mins
  • Podcast

Behind Claire’s Glittery Revival with CMO Kristin Patrick

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  • Summary

  • Nostalgic mall brand Claire’s rose from the brink of bankruptcy to a listing on Fast Company’s “Most Innovative Companies” in 2023. Thriving in a retail landscape that ended legacy brands like Toys R Us, Claire’s leveraged Paris Fashion Week, AI, feedback loops and the metaverse to win the loyalty of over 22 million Gen Z […]
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