On this episode, Lisa and Kosta talk with the Author of The Revenue Acceleration Playbook and President of Winalytics Brent Keltner.

Brent has more than a decade of experience as a revenue leader in enterprise to early-stage companies and ten years as a Ph.D. social scientist at Stanford and the RAND Corporation.

His clients have included Ascend Learning, Credo Reference, DealerRater, Lexmark, Mursion, Ready Education, True Fit, and Verisk Analytics.

This episode is a complete guide to how you and your business can build a million dollars sales system and skyrocket your growth.

Outline: 0:00 - Intro 00:45 - Why did you write the book 02:36 - Using data to your advantage 04:28 - The one-minute salesperson 07:04 - How do you sell when you don’t like selling 10:40 - Why is creating an authentic buyer journey so important 12:22 - How to do prospecting effectively 15:32 - Reaching out to potential clients authentically 20:24 - The best way to learn is by doing 23:40 - Working with ideal clients 26:12 - Should you pick a niche 30:12 - Hubspot's sales process 30:56 - Inbound vs Outbound Marketing 33:15 - How smaller companies can create an authentic sales system 37:04 - Creating a playbook for your business 39:12 - The importance of mindset 40:40 - Outro

Listen on all platforms: https://li.sten.to/becoming

The Revenue Acceleration Playbook: https://a.co/d/ecYilld Brent's LinkedIn: https://www.linkedin.com/in/bkeltner/

Connect With Us on Social Media! ➥Follow Kosta on IG: https://www.instagram.com/kostahantzis ➥Follow Lisa on IG: https://www.instagram.com/lisagloveland ➥Our Agency: https://kleos.fm

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On this episode, Lisa and Kosta talk with the Founder and CEO of Modern Outbound Joel Graber.

Modern Outbound is a turn-key outbound team that generates more pipelines with the right mix of technology, systems, and human expertise. Their clients include ClearMix, TrueTeams, ShapeDiver, and SureFyre.

Before starting Modern Outbound, Joel worked at large corporations such as BlackRock and JP Morgan, where he carved out his own niche as a Growth Advisor and Outbound Aficionado.

This episode is a complete guide to how you and your business can generate leads and build an outbound prospecting machine.

Outline: 0:00 - Intro 01:38 - Why did you start Modern Outbound? 04:28 - How should a business approach lead generation? 08:30 - Is there a line between being too professional in your outreach? 10:52 - Copywriting inspirations and learning by doing 13:58 - Gary Vee’s Secret Sauce 16:14 - Why brand is king 17:58 - How to build an outbound system 20:06 - Warming up domains 22:26 - Who should implement email marketing? 24:06 - Joel’s beef with personalized emails 26:16 - Kosta’s rant on LinkedIn messages 27:24 - Alex Hormozi’s $100M Offers 28:14 - Why Joel doesn’t like bullet points in emails 28:35 - The secret outbound messaging template 31:07 - Good CTAs for your messages 32:40 - Prospecting for software vs service-based businesses 35:40 - Lead Magnets 36:15 - Real examples of Joel’s outbound messages 38:16 - Should you outsource your lead generation 40:08 - How Joel generates leads for his own business 41:40 - Why every business needs to post on LinkedIn 43:24 - Why podcasts are the best content pillar for your business 45:28 - Being passionate about what you’re selling 46:16 - Joel’s sales call process 48:26 - Outro

Listen on all platforms: https://li.sten.to/becoming

Connect With Joel: https://modernoutbound.com Joel’s LinkedIn: https://www.linkedin.com/in/joel-graber-/

Connect With Us on Social Media! ➥Follow Kosta on IG: https://www.instagram.com/kostahantzis ➥Follow Lisa on IG: https://www.instagram.com/lisagloveland ➥Our Agency: https://kleos.fm

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On this episode, Lisa and Kosta talk with the Author of The Rise Of The Agile Leader and CEO of MCG Partners Chuck Mollor.

Chuck is the founder and CEO of MCG Partners, a consulting firm specializing in leadership and talent optimization. For over 30 years, he has helped clients align business and people strategies for maximum results.

His clients include Bose, Takeda Pharmaceuticals DELL, Raytheon Technologies, Schneider Electric, Teknor Apex, Staples, Reebok-Adidas, Kayem Foods, and many more. Chuck was also a Cranberry Grower-Owner with Ocean Spray.

Listen on all platforms: https://li.sten.to/becoming

Connect With Chuck: https://chuckmollor.com/

Connect With Us on Social Media! ➥Follow Kosta on IG: https://www.instagram.com/kostahantzis ➥Follow Lisa on IG: https://www.instagram.com/lisagloveland ➥Our Agency: https://kleos.fm

GET ONE MONTH FREE OF PODCAST HOSTING: https://www.podbean.com/kleos