• Leadership
    Mar 1 2025

    What’s the real secret to scaling a business, crushing chaos, and building a life of freedom? Leadership—but not the fluffy stuff you’re thinking.

    Parker McCumber, a 14-year military veteran turned eight-figure entrepreneur, breaks down what leadership actually is: execution with purpose, starting with yourself and serving others.

    Parker shares hard-earned lessons, real stories, and actionable steps to transform you into the leader your business needs. Whether you’re a startup founder or a seasoned CEO, this is the no-BS guide to turning discipline and service into results.

    Want the full playbook? Grab Parker’s book,

    How the Hell Are You Doing This?, at ParkerMcCumber.com/book.

    I'm donating one dollar for every YouTube subscriber I gain in 2025 to Charity:Water. If you find my content valuable, please subscribe! It WILL make a difference in the world!

    Hit play—your legacy starts here.

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    11 mins
  • Brand Building: How to create a well-known presence in 2024
    Jan 23 2024

    Brand Building Strategies for 2024 | Based Business Podcast Ep. 7

    🚀 Dive into brand building with Episode 7 of the Based Business Podcast: "How to create a well-known presence in 2024". This episode is a goldmine for entrepreneurs and business leaders looking to carve out a strong presence in an ever-evolving digital landscape. 🌐

    💡 Why This Episode Is a Must-Watch:

    Tailored for 2024's digital trends and practices.
    Filled with actionable insights and real-life examples.
    Perfect for entrepreneurs and business leaders aiming to elevate their brands.

    🔥 What We Cover:

    Digital Brand Building: Uncover the core elements of building a compelling digital brand in 2024. We talk about crafting your digital identity, ensuring consistency, and storytelling in the digital world.
    Social Media Mastery: Learn how to leverage various social media platforms effectively. Discover strategies for engaging content, influencer partnerships, and staying ahead in the social media game.
    SEO for Visibility: Boost your brand’s online presence with actionable SEO strategies. We delve into keyword research, content optimization, and techniques to rank higher in search engine results.
    Personal Branding: Step-by-step guidance on building a powerful personal brand online. Learn how to network digitally and position yourself as a thought leader in your industry.
    Data-Driven Decisions: Harness the power of data analytics to understand your audience better and adapt your branding strategies for maximum impact.

    ✨ Engage with Us:

    How are you planning to enhance your brand in 2024? Share your ideas, strategies, or questions in the comments! Let's engage in a thought-provoking discussion.

    👍 Like, Share, and Subscribe:
    *Don't forget I'm donating $2 to charity for every subscriber I gain in 2024*
    If you find this episode valuable, hit the like button, share it with your network, and subscribe to our channel for more insightful content. Your support helps us grow and continue providing valuable content.

    #BrandBuilding #DigitalMarketing #SEOStrategies #SocialMediaMarketing #PersonalBranding #Entrepreneurship #BusinessLeadership #BasedBusinessPodcast

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    14 mins
  • Kickstarting Your Dream: The Essentials of Business Funding
    Dec 14 2023

    Have you ever wanted to start a business but had no idea how to fund it?

    Dive into the world of business financing with Episode 3 of the Based Business Podcast - "Kickstarting Your Dream: The Essentials of Business Funding."

    🔑 In This Episode:
    Exploring Funding Options: Discover the myriad ways to fund your business. From traditional bank loans and venture capital to angel investors, crowdfunding, and bootstrapping, we lay it all out on the table.

    Pros and Cons: Each funding method comes with its own set of challenges and rewards. We dissect these to help you make an informed decision.

    Personal Secret Strategy: I'll be sharing my personal secret strategy that has been pivotal in funding ecommerce ventures. This is a behind-the-scenes look at what has worked for me and how it can work for you.

    💬 We Want to Hear From You!
    Have you faced challenges in funding your business? Maybe you've had a big win in this area? Share your stories, thoughts, and comments below. Let's learn from each other and build a community of informed, savvy entrepreneurs.

    👍 Like & Subscribe:
    If you find this episode valuable, please hit the like button and subscribe to our channel. Your support helps us reach and help more aspiring entrepreneurs like you.

    🔔 Stay Updated:
    Don't forget to hit the bell icon to get notified about our latest episodes. We have plenty more wisdom and strategies to share on the Based Business Podcast!

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    12 mins
  • Episode 5: Crafting a Winning Business Plan
    Dec 1 2023

    🚀 Welcome to the the Based Business podcast and Youtube Show! Today, we’re exploring the critical process of "Drafting a Business Plan & Vision." Perfect for entrepreneurs at any stage, this episode serves as your guide to crafting the blueprint for business success.

    👍 Like, Share, and Subscribe for more insightful content. Your engagement helps others find this valuable resource too.

    📈 What You'll Discover In This Episode:

    1) The Anatomy of a Business Plan.

    2) Mission and Vision Mastery

    3) Goal Setting Strategies

    🌟 Whether you're drafting your first business plan or refining an existing one, this episode is packed with valuable insights and practical tips.

    ✅ Why Watch?

    Gain clarity on the fundamental elements of a business plan.
    Learn practical steps to articulate a compelling mission and vision.
    Be inspired by real success stories.
    Engaging visual content to enhance learning.
    👍 Like, Share, and Subscribe for more insightful content. Your engagement helps others find this valuable resource too.

    💬 We Want to Hear From You! What part of your business plan are you working on? Any challenges or success stories? Share in the comments below!

    🔔 Stay Updated: Don't miss out on our upcoming episodes – hit the bell icon to get notified about new content!

    #businessplan #entrepreneur #startup  #businessowner #businesseducation

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    17 mins
  • Episode 4: Understanding the Basics of Business and Entrepreneurship
    Nov 18 2023

    🚀 Dive into the world of business and entrepreneurship with the latest episode of the "Based Business" podcast! 🌟 Hosted by a seasoned entrepreneur and academic expert, this episode is your ultimate guide to understanding the key building blocks of successful business ventures.

    🔑 Key Highlights:

    • Demystifying Business & Entrepreneurship: What does it truly take to start and run a successful business? We break down the definitions and core concepts, making it easy for beginners and refreshing for pros.
    • Traits of Successful Entrepreneurs: Discover the must-have traits that set successful entrepreneurs apart. This isn't just theory – it's real-world knowledge backed by extensive research and experience!
    • The Art of Research and Planning: Learn why meticulous research and strategic planning are non-negotiable in your entrepreneurial journey. We delve into effective techniques to understand your market, minimize risks, and make informed decisions.
    • Passion & Resilience: The secret ingredients of entrepreneurial success. Get inspired to fuel your business journey with relentless passion and resilience.

    📘 This episode is perfect for aspiring entrepreneurs, business students, and seasoned professionals looking to refresh their knowledge. Whether you're drafting your first business plan or scaling your startup, these insights are invaluable.

    📊 What You'll Learn:

    • The importance of comprehensive market understanding.
    • Risk mitigation strategies to safeguard your business.
    • Smart resource allocation for maximizing efficiency and growth.

    💡 Don't miss out on these actionable insights and real-world examples that bring theory to life. Subscribe to "Based Business" for more empowering content and join a community of forward-thinking entrepreneurs and business leaders!

    👍 Like, Share, and Comment to join the conversation. What's your biggest takeaway from today's episode? Let's discuss in the comments!

    🔔 Subscribe for more insights on business concepts, economics, finance, leadership, management, and team building.

    Tags: #Entrepreneurship #BusinessBasics #StartupSuccess #BusinessPlanning #MarketResearch #RiskManagement #ResourceAllocation #BusinessPodcast #Leadership #ManagementTips



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    33 mins
  • Episode 3: 5 Skills Necessary For Business Success
    May 19 2022

    In this episode, Parker talks about 5 skills and traits that veterans learn in military service that directly correspond to success as an entrepreneur or business leader. 
    These skills are not unique to the military and Parker shares basic ways that anyone can practice these skills and develop their traits. 

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    35 mins
  • Based Business Ep. 2: The Most Important Quality For an Entrepreneur to Have
    May 12 2022

    Parker answers the question "What's the most important quality for an entrepreneur to have?"

    *Spoiler alert*  

    Discipline. 

    In this episode, Parker talks about why discipline is important for an entrepreneur and how it can be developed through persistence. 

    Parker also shares his 5 step method for building and developing habits of discipline. 

    You can submit questions for the podcast and parker at:
    https://tacticalentrepreneurs.com/askbasedbusiness1

    Or send Parker a Message on Social Media!

    You can follow Parker on Facebook at https://www.facebook.com/ParkerMcCumberOfficial

    Follow Parker on Instagram at
    https://www.instagram.com/therealparkermccumber/

    Follow on Twitter at
    https://twitter.com/Parker_McCumber

    Follow on LinkedIn at
    https://www.linkedin.com/in/parker-mccumber/

    Tactical Entrepreneurs Coaching Program - Book a free call
    https://tacticalentrepreneurs.com/

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    23 mins
  • Based Business Episode 1: Raising Prices and AriZona Iced Tea
    Apr 28 2022

    In the first episode of Based Business with Parker McCumber, 
    Parker and Jacob talk about a popular meme with some misleading information regarding increasing prices and the choice business owners face when contemplating raising prices. 

    Feel free to ask questions and share your point of view in the comments! 

    -We said we would join twitter if Elon Musk Bought twitter, so we're on Twitter! @Parker_McCumber and @Jacobsreallife 

    Follow on Facebook and Instagram!
    https://www.facebook.com/ParkerMcCumberOfficial
    https://www.instagram.com/therealparkermccumber/

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    19 mins