In this episode we’re here to talk about everything to do with “joined up brand journeys…” And to help us do precisely that, we’re joined by our very own Andy Weir, Chief Client Officer at Ride Shotgun and Lee Morton, Head of Brand and Proposition Development at Arco, the UK’s leading PPE suppliers and safety experts and a longstanding client of Ride Shotgun.

Lee has very kindly agreed to talk us through Arco’s brand experience in practice. Including how they’ve gone about creating a joined-up brand journey for Arco - what are the pitfalls and the challenges and also the ways in which they’ve seen it work wonders for their marketing – not to mention, their wider business too.

Get ready for a lively chat filled with insights, laughs, and maybe a surprise or two. Let's roll!

Short on time?

Jump to the section of interest:

• The Importance of Joined up Brand Journeys (0:00-11:30)
• The Arco Story and The Evolving Needs of the Customer (11:30-16:14)
• What are the Downfalls are of NOT having a Joined-Up Brand Journey? (16:14-20:42)
• Who Really Owns the Brand? (20:42-23:24)
• SEO & Authenticity (23:24-24:14)
• Arco x Ride Shotgun Partnership (24:14-36:00)
• What tactics have been successful? (36:00-38:00)
• "Challenging Thinking" & The Role of the Agency (38:00-42:00)
• Quickfire questions! (42:00-46:00)

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About Arco

Wherever you live and wherever you work, Arco's vision is to keep you, your people and your business safe.

https://www.arco.co.uk/

About Ride Shotgun

Ready for an agency made different? We’re Ride Shotgun. Big strategic thinking, impactful creative, content production and activation at scale. All in one place. So you can achieve more for your brand than ever before. ⁠https://rideshotgun.co.uk/⁠

We're thrilled to be joined by renowned industry colour expert, Marianne Shillingford, Creative Director for Dulux, and UK Founder of the Colour in Design Awards here with us for episode #2 of the Brand Bites podcast... Join us as we unravel the fascinating connection between colour and human psychology, and how it shapes the perception of the home, as well as explore how this can be used by brands to make their product ranges, marketing and advertising – trend-led, distinctive and up to date. 🧠💡 This episode will leave you inspired and equipped to elevate your home and brand's visual storytelling - bursting with colour and brimming with inspiration.

In this episode, we'll cover:

• Marianne’s take on colour psychology
• The latest colour trends Dulux are seeing for 2024
• The emotional impact of different colour palettes in the home, branding and advertising
• Unveiling the secret behind selecting the perfect hues for your home

Enjoyed this episode?

Follow us on Spotify NOW to make sure you don’t miss out on our upcoming episodes.

About Dulux

Dulux is the UK’s leading paint brand, with a wealth of products and services designed to help you find the colours that you’ll love in your home, and give you the expert knowledge you’ll need to achieve great results. Find your colour: ⁠https://www.dulux.co.uk/en#tabId=colour-of-the-year-2024⁠

About Ride Shotgun

Ready for an agency made different? We’re Ride Shotgun. Big strategic thinking, impactful creative, content production and activation at scale. All in one place. So you can achieve more for your brand than ever before. ⁠https://rideshotgun.co.uk/⁠

This is very exciting! It’s our first ever episode of BRAND BITES: Where Marketing Meets Creativity.

In this episode, we’re joined by Charis Hawkins, Head of Brand Marketing & Communications at Magnet, and our host, Laura Richards, Account Director at Ride Shotgun.

In this bitesize, 25-minute podcast, they discuss:

• The Secret to Building a Strong Brand Identity
• Why Emotional Storytelling is Key
• Marketing Metrics and the 60:40 Rule
• How to Balance the Need for Creativity and ROI in Marketing
• Generative AI: Love it or loath it?
• Careers Tips for other Marketing Professionals

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About Magnet

Magnet are one of the UK’s longest running kitchen suppliers and manufacturers - with a heritage stretching back over 100 years. Since then they have become one of the leaders in the industry with over 200 locations/showrooms nationwide. For more information on Magnet visit: ⁠https://www.magnet.co.uk/kitchens/⁠

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About Ride Shotgun Ready for an agency made different? We’re Ride Shotgun. Big strategic thinking, impactful creative, content production and activation at scale. All in one place. So you can achieve more for your brand than ever before. https://rideshotgun.co.uk/