In this episode of Small Business Quick Wins, host Jay Schwedelson is joined by Clint Fontanella, a content expert at Thryv, to explore how small businesses can leverage both traditional and "fake" holidays to boost engagement and stand out. They discuss creative ways to tie in holidays—like Valentine's Day and March Madness—into marketing campaigns, even for industries that don’t have an obvious connection.

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Best Moments:

(01:00) Introduction to leveraging holidays in marketing

(02:17) Using Valentine's Day as an example for non-related businesses

(04:13) Exploring "fake holidays" and their marketing potential

(05:42) The importance of treating customers as human beings in marketing

(07:09) Utilizing March Madness in marketing strategies

(08:05) Using ChatGPT to find relevant holidays for marketing campaigns

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Guest Bio:

Clint Fontanella is a content expert and blog manager at Thryv, where he specializes in creating valuable content for small business owners. He shares actionable marketing strategies on Thryv's blog (thryv.com/blog), offering insights on seasonal campaigns, content marketing, and more.

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