• B2B Marketing Futures

  • By: Adzact
  • Podcast

B2B Marketing Futures

By: Adzact
Listen for free

  • Summary

  • B2B Digital marketing is one of the fastest-growing disciplines, with global spending reaching 25 billion in 2022 and a 25% growth rate. The future of B2B digital marketing is bright, and there are plenty of opportunities for businesses to learn about new techniques and technologies to better serve their customers. In this podcast, we'll explore the latest B2B digital marketing advancements, from cutting-edge tools to creative strategies that are paving the way for a successful tomorrow. From social media campaigns powered by AI to event marketing and beyond, stay tuned as we uncover the future of B2B digital marketing.

    Hosted on Acast. See acast.com/privacy for more information.
    Adzact
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Economics Marketing Marketing & Sales
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Episodes
  • E78: Creative is the New Targeting: Jen Rapp, CMO at Superside, on Brand Strategy, Performance Marketing, and Empowering Founders

    E78: Creative is the New Targeting: Jen Rapp, CMO at Superside, on Brand Strategy, Performance Marketing, and Empowering Founders
    Feb 23 2025
    In today's episode of B2B Marketing Futures, we're thrilled to welcome Jen Rapp, Chief Marketing Officer at Superside, whose impressive career journey includes shaping narratives at iconic brands like Patagonia, DoorDash, and Klaviyo. Jen shares invaluable insights into blending brand strategy, creative leadership, and performance marketing, emphasizing why "creative is the new targeting." We explore how B2B marketing is increasingly adopting the emotional resonance traditionally seen in B2C campaigns, and Jen reveals how Superside is revolutionizing collaboration between creative teams and marketers through innovative tools like Super Ads. Tune in for an inspiring discussion on authentic storytelling, the future of creative differentiation, and Jen’s unique mission to empower founders by bringing their visions to life.

    Hosted on Acast. See acast.com/privacy for more information.
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    31 mins
  • E77: Why Sales and Marketing Must Work Together

    E77: Why Sales and Marketing Must Work Together
    Feb 19 2025

    Misalignment between sales and marketing can lead to inefficiencies, wasted resources, and missed opportunities—but when these teams collaborate effectively, the results are game-changing. In this episode of B2B Marketing Futures, host Joaquin Dominguez, Head of Marketing at Adzact, is joined by industry experts to explore the challenges and solutions in driving sales and marketing unity.


    Our guests include:

    • Richard Pfister, Economic Development Communications at Lightcast
    • Chloe Banholzer, Partner Marketing Manager at Magnit
    • Ejiro Odogun, Performance & Operations Lead at Dell Technologies


    Together, they discuss the importance of shared KPIs, the role of data integrity, and practical strategies for breaking down silos between sales and marketing. Tune in to learn how businesses can foster collaboration, improve communication, and create a seamless partnership that drives revenue and growth.



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    37 mins
  • E76: Emotions in B2B Marketing

    E76: Emotions in B2B Marketing
    Feb 17 2025

    B2B marketing is often seen as overly rational, but emotions play a crucial role in decision-making—even in business. In this episode, host Joaquin Dominguez is joined by five marketing experts to challenge the status quo and explore how emotional storytelling can transform B2B campaigns.


    Guests:

    🔹 Philip Ossai, Founder & CEO, Ossai

    🔹 Stephen Glasco, Senior Director, Social Media at TAG

    🔹 Jimmy Girot, Director of Global Field Marketing, Auror

    🔹 Julia Kertesz, Global Marketing Manager at Acronis

    🔹 Julie O’Grady, President at O’Grady Communications


    Together, they discuss why emotion is often overlooked in B2B, how the 95-5% rule shapes marketing strategy, and why simplicity and consistency in messaging are key to building trust. From personalisation to humour and brand authenticity, this conversation uncovers practical ways to create deeper connections with buyers.


    Tune in to learn how to balance emotional storytelling with functional value and make your B2B marketing more impactful.


    Hosted on Acast. See acast.com/privacy for more information.
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    50 mins

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