This episode we speak with Tiago Fiara, a solopreneur, business coach, and consultant from Portugal. Hear Tiago's journey from working at Google to becoming an entrepreneur, the common traps entrepreneurs fall into, and advice for starting and growing a business.

Main Discussion Points:

- Leaving corporate jobs to pursue entrepreneurial dreams

- Dealing with "shiny object syndrome" and lack of focus

- Importance of getting a business coach/consultant

- Steps for identifying your target customer and finding product/market fit

- Leveraging your existing network to generate leads and sales

Guest Bio:

My name is Tiago Faria, and I help coaches, mentors, consultants and other professionals in the help industry to unearth premium dream clients from their current follower/subscriber lists. My “Anti-Marketing Method” is based on 3 pillars: turning generic services into irresistible offers, turning your contact network into your own sales team, and uncovering dream clients that are hidden in your current audiences.

Key Quotes:

"It takes a lot of time to do something that is extremely necessary, but most of us avoid it...talking to people first." (Tiago at 02:39)

"The power of everything that works in business world is to be consistent and choose something simple and just do it until it works." (Tiago at 19:53)

"I focus more on people that work in this kind of industry, people that generate results for others, service providers, coaches, consultants..." (Tiago at 27:23)

Links Mentioned:

Tiago's Website

Tiago's YouTube

Tiago's Facebook

Tiago's LinkedIn

Tiago's Podcast YouTube

Beefy Marketing

Our Sponsor: Wingman

John Kelley's Links

Small Business Origins Online