"Clinical research is not cheap."

Season 2 of the Association RevUP podcast celebrates the stories of associations who are utilizing business to bring about real change in their industries.

In this debut episode, discover how the Society of Interventional Oncology and Jena Eberly Stack united multiple industry partners to fund a high-cost clinical trial with real-world health impacts.

Then Dan Cole and Brittany Shoul share 5 ways your association can level up negotiations for your next big deal, no matter the size.

About Association RevUP : Episodes are less than 20-minutes, written and produced to keep you engaged, and full of actionable insights. Hosted by Carolyn Shomali.

- VPC, Inc., the production company PAR trusts with our in-person event the RevUP Summit, and the parter of this podcast.

- MyPar.org: learn more about the PAR member community

- RevUP Summit: November 4-6, 2025 in Annapolis, MD

Wouldn't it be great if you better understood the focus of a conference session before deciding to attend?

Now you can with this special bonus episode of Association RevUP. Go behind the scenes and hear directly from the 2024 RevUP Summit presenters as they share specifics about their sessions at this year's event.

Plus, find out how the RevUP Summit received its name and why it's a MUCH better fit than the original idea from the PAR team.

Whether you are already registered or still on the fence, this 14-minute episode will help you begin to "RevUP" your RevUP Summit experience. Join us, November 19-21 in Annapolis, Maryland.

View the full agenda and register here!

“We all like change. When it fits the way we like change.”

The final episode of the inaugural season of the Association RevUP podcast focuses on how to approach the one thing that so many people shy away from: change.

Skot Waldron is the author of the book Unlocked: A-52 week guide for the Intentional Leader. In Episode 8, he shows us how identifying both the elements of change and the personalities of our colleagues (and ourselves) will improve our chances of turning our ideas into outcomes.

Then, we’ll revisit what we’ve learned this season and share the five foundational elements of association business: Intentionality, relationships, communication, collaboration, and innovation.

Association RevUP is a podcast presented by the Professionals for Association Revenue (PAR) and is supported by partner VPC Inc. Join PAR for the RevUP Summit 2024 where the theme is the basis of this episode: Ideas to Outcomes. Nov 20-21 in Annapolis, Maryland.

“Often, technology is considered an impetus, a barrier, something that you have to deal with, and it shouldn't be that way.”

Technology has the power to advance the financial, operational and strategic goals of our associations. But often we view technology as something we have to use and not something that can propel our business – and our missions – forward.

In Episode 7, Duane Capuano (Success Roads Consulting) is joined by Michele Brien (Matchbox) to share how a strong digital strategy will improve your association in three specific ways. And, Thad Lurie (AGU) shows how the decisions to prioritize technology is advancing the American Geophysical Union’s mission. Finally, Colleen McKenna (Intero Advisory) outlines an effective approach to our own personal digital strategy on the LinkedIn platform.

Association RevUP is a podcast presented by the Professionals for Association Revenue (PAR) and supported by partner VPC Inc. Join PAR at the RevUP Summit, November 20-21, 2024 in Annapolis Maryland!

“The value is in the extraction of the insights and the actionability from the data.”

Joe Colangelo (Bear Analytics) reminds us that the true value of data emerges for our associations when we know what to look for and how to use it to drive business decisions. In Episode 6: RevUP Data to Drive Business, Colangelo is joined by Vinnu Deshetty (EVA), Thad Lurie (AGU), Maneesha Manges (High Road Solutions) and Erin Pressley (NRECA) as they cover:

• the evolution of data
• how to overcome data overwhelm and data silos
• ideas to create a culture where data is valued throughout
• three ways association pioneers are using data to transform their association business outcomes

Association RevUP is a podcast presented by the Professionals for Association Revenue (PAR) and supported by partner VPC Inc. This isn’t your typical Q&A podcast – it’s an 8-episode series that will get everyone in your organization talking about revenue health.

Like what you heard? Subscribe to the show, leave a review and join us for the RevUP Summit (Nov 20-21, 2024) in Annapolis, Maryland. Use code PARPOD for special savings and register at RevUPSummit.org.

“Maybe you don’t always think of yourself this way, but associations are authority.”

When associations operate with that mindset, corporate outreach becomes less of an "ask" and more of a business opportunity. In Episode 5, Lori Zoss Kraska (Growth Owl, LLC) shares how association business teams can effectively connect with Fortune1000 companies to develop partnerships, including:

• Why corporate partners matter for your association
• Who the decision makers are and how to connect
• Tips for structuring your outreach
• 3 types of partnerships that are increasingly intriguing to corporations

Then, Josh Slayton (Holmes Corporation) shares a real-world example of how associations and corporations are partnering alongside higher ed to impact the nation’s labor shortage, all while increasing non-dues revenue.

Additional Links:

Gallup worforce research

Growth Owl, LLC

Holmes Corporation

RevUP Summit 2024 (PARPOD code to register)

VPC, Inc: Elevate your next in-person event!

“We had partners that literally thought that their investment with us was a donation and not a business decision.”

In Episode 4, Tracie Clemmer of the International Downtown Association (IDA) shares how she transformed IDA’s sponsors into long-term partners with real association impact. This 24-minute episode is for you if your association is ready to begin a partnership program, or if you're ready to elevate your current partnership program by getting the entire organization involved.

Clemmer is joined by partnership experts Lewis Flax (Flax Associates), Jeremy Figoten (ICMA) and Bruce Rosenthal (PPN) as they provide insights into:

• How to assess the current state of your partnership program
• The skills your team needs to execute a high-performing partnership program
• Ways to overcome common partnership challenges
• Why a team approach is imperative to sustaining this important revenue stream
• Considerations to help you secure your next partnership deal

Association RevUP is a podcast presented by the Professionals for Association Revenue (PAR) and supported by partner, VPC Inc. This isn't your typical Q&A podcast - it's an 8-episode series jam packed with learning that will get everyone in your organization talking about revenue health!

Like what you heard? Subscribe to the show, leave a review, and join us for the RevUP Summit (Nov 20-21, 2024) in Annapolis, Maryland. Use code PARPOD for special savings and register at RevUPSummit.org. And, follow the PAR Newsletter for more association business insights!

“We're all in sales.”

Park Howell is the Founder of Business of Story and helps purpose-driven organizations drive results through the business of storytelling. And he's right - if we are conveying the message of our association to our audience, we are all in sales.

Listen to Episode 3 as Howell is joined by Brittany Shoul (MCI), Jay Blankenship (MCI), Lori Zoss Kraska (Growth Owl) and Chris Smith (FMCA) as they share 5 skills every association sales team needs to grow revenue.

This episode is for any association professional whose role involves generating revenue. We cover:

• Identifying your audience’s top need
• Utilizing AI to improve your sales process
• Conducting outreach and the most important element of an effective meeting
• Speaking so your partners, members and prospective clients understand your message more than that of your competitors.

Association RevUP is a podcast presented by the Professionals for Association Revenue (PAR) and supported by partner, VPC Inc. This isn't your typical Q&A podcast - it's an 8-episode series made up of 25-minute written and produced shows jam packed with learning that will get everyone in your organization talking about revenue health!

Like what you heard? Subscribe to the show and check out the additional resources below:

• Attend the RevUP Summit, Nov 20-21, 2024 (code PARPOD for savings)
• PAR Newsletter
• Business of Story
• State of the Global Workforce 2023 Report (Gallup)
• Contact VPC Inc for your association event production needs