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Welcome to another engaging episode of Ask the Podcast Coach! Your hosts, Jim Collison and Dave Jackson, are back to delve into the world of podcasting with insights, anecdotes, and tips for both seasoned and budding podcasters. Today, they tackle some pressing questions: How do you measure the true impact of advertising in podcasts? What role does persistence play in achieving podcast success?

Drawing from real-world examples like LegalZoom’s ad strategy and Kurt Warner’s inspiring journey from arena football to NFL stardom, Jim and Dave highlight the importance of consistency, opportunity, and even a bit of luck. Special guest Chris Stone joins the conversation, adding depth to topics like brand awareness versus direct response in podcast ads, using personal stories to enhance content, and the struggles of maintaining audience engagement.

They also touch on how external factors, such as celebrity connections, can dramatically impact a podcast’s popularity, using the example of Kylie Kelsey’s podcast gaining traction from the Taylor Swift-Travis Kelce relationship. The importance of balancing content feedback, managing multi-platform streaming, and staying true to your brand amidst evolving media trends are also on the docket.

Expect discussions about the nuances of cryptocurrency, innovative ad examples, and the challenges smaller podcasts face in a competitive landscape. Jim and Dave even share their predictions for the future of podcasting and the role of AI in content creation.

Sponsors:
PodcastBranding.co - They see you before they hear you
Basedonastruestorypodcast.com - Comparing Hollywood with History?

Mentioned

Featured Supporter: Ed Sullivan fron Sonic Cupcake
If you need an editor for your show, check out Ed at soniccupcake.com

Podcast Hot Seat
Grow your podcast audience with Podcast Hot Seat. We help you do more of what is working, and fine tune those things that need polished. In addition to the podcast audit, you get a FREE MONTH at the School of Podcasting (including more coaching). Check it out at https://www.podcasthotseat.com/store
Your Audience Will Thank You!

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In this episode of Ask the Podcast Coach, Dave Jackson and Jim Cullison tackle the myth that upgrading your podcasting gear will magically increase your downloads. From discussing the right moments to invest in new technology to managing the dreaded 'bad audio,' this episode is packed with practical advice and real-world anecdotes. Plus, they dive into the intricacies of live translations, SEO skepticism, and the evolving landscape of podcast tools. Tune in to get your podcast questions answered and learn why sometimes, it's not about the gear.

Sponsors:
PodcastBranding.co - They see you before they hear you
Basedonastruestorypodcast.com - Comparing Hollywood with History?

Mentioned
School of Podcasting - Use the coupon code "coach."
Home Gadget Geeks - Your favorite gadgets that find their way into your home
Podpage - Make a great website for your show with no coding!
Ecamm Live - The tool we use to live stream
Become an Awesome Supporter - Get the show Ad free!

Rode Podmic USBmicrophone

If you need an editor for your show, check out Ed at soniccupcake.com

Podcast Hot Seat
Grow your podcast audience with Podcast Hot Seat. We help you do more of what is working, and fine tune those things that need polished. In addition to the podcast audit, you get a FREE MONTH at the School of Podcasting (including more coaching). Check it out at https://www.podcasthotseat.com/store
Your Audience Will Thank You!

Can't Attend Live?
Go to askthepodcastcoach.com/voicemail and leave us your question.

Listen on: Apple Podcasts Spotify

Support the show

BE AWESOME!
Thanks for listening to the show. Help the show continue to exist and get a shout-out on the show by becoming an awesome supporter by going to askthepodcastcoach.com/awesome

Send us feedback/questions via Text

Today we share strategies into episode titles, live podcasting strategies, effective audience engagement, and New Year's resolutions for their shows. They also broach the overwhelming insanity of Black Friday and handling holiday breaks. Uncle Marv joins to share insights on creating unique podcast merch. Tune in for tips, discussions, and plenty of laughs as they address listener questions in real-time!

SPONSORS:
Podcast Branding: www.podcastbranding.co
Based on a True Story: www.basedonatruestorypodcast.com
School of Podcasting schoolofpodcasting.com

Mentioned
Home Gadget Geeks: homegadgetgeeks.com
Podpage podpage.com
Ecamm Live ecamm.com
Uncle Marv: unclemarv.com
NoseyAF show
Ask Ralph Podcast
App Summo

If you need an editor for your show, check out Ed at soniccupcake.com

Podcast Hot Seat
Grow your podcast audience with Podcast Hot Seat. We help you do more of what is working, and fine tune those things that need polished. In addition to the podcast audit, you get a FREE MONTH at the School of Podcasting (including more coaching). Check it out at https://www.podcasthotseat.com/store
Your Audience Will Thank You!

Can't Attend Live?
Go to askthepodcastcoach.com/voicemail and leave us your question.

Listen on: Apple Podcasts Spotify

Support the show

BE AWESOME!
Thanks for listening to the show. Help the show continue to exist and get a shout-out on the show by becoming an awesome supporter by going to askthepodcastcoach.com/awesome