• Are Your Biases Limiting You Creatively?: Must-Know Marketing Principle

  • Dec 10 2020
  • Length: 11 mins
  • Podcast

Are Your Biases Limiting You Creatively?: Must-Know Marketing Principle

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  • Summary

  • Here's the problem with a lot of ad campaigns... Whether you call it advertising, marketing or branding - the reason we create and run campaigns is to persuade people to think, feel and act in a certain way. All so they'll invest their time, money or energy in what we or our clients have to sell - and in theory, improve their lives. Yet as creative thinkers, we have these things called biases. They're not very well understood. And they can hurt your creative results in a big way. That's part of the reason the ad world is thought to be deep in an effectiveness crisis right now. But if you see beyond your biases and understand how your audiences see the world, you can turn all of it to your advantage, whether you're a creative, a marketing executive or you advertise your own business. In this mini masterclass, I'll talk you through the topic of biases. How you can get past your own assumptions. Understand the basics of pain and pleasure equations. And make all your creative thinking much easier and more effective as a result. Hope this episode helps. And don't forget to post a review to let me know what you think. >>> Check out my online video courses on Skillshare. You get free access for 14 days. Just search: ‘skillshare rob aspinall’
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