• Arbitrage Strategies: The #1 Rule to Decide Who Acquires a Customer

  • Aug 25 2022
  • Length: 41 mins
  • Podcast

Arbitrage Strategies: The #1 Rule to Decide Who Acquires a Customer

  • Summary

  • Hey Performance Marketers,

    What comes to your mind when you hear this Dan Kennedy quote (which was also quoted by Russell Brunson) - "Whoever pays the most to acquire a customer wins"?

    I know many people have misunderstood this, so I want to dive deeper into this subject with simple Math while also sharing with you some valuable arbitrage strategies you can use.

    Remember, though, that there are a lot of variables to consider before you decide to pay more for acquiring a customer and before even Google would award you with relevant traffic. 

    In today's episode, I'll talk about…

    - cost per click vs. revenue per click

    - how can you afford to pay more for acquiring leads

    - how Google makes money from ads

    - how do you become the most valuable offer to them

    - and more….

    Tune in now as we dive deeper into the numbers with these arbitrage strategies and the absolute truth behind the saying - "whoever pays the most to acquire a customer wins."

    So let's waste no time and dive in!

    Key Takeaways:

    • Intro (00:00)
    • What's your revenue per click - explained (02:06)
    • How Google makes money from ads (08:26)
    • How can you afford to pay more (17:26)
    • Example of pay-per-click strategy (22:29)
    • Increasing the value of your offer (26:43)
    • How to figure out the value per click (31:01)
    • Episode wrap-up (34:50)

    Additional Resources:

    - Eric Beer’s One Affiliate Offer Challenge

    - Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

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    Connect with Eric!

    - Join Eric’s Text Community: 917-636-1998

    - Eric’s website: https://ericbeer.com

    - Follow Eric on Instagram.

    - Subscribe to Eric’s YouTube Channel.

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