So, finally, let me give you a tool you can use to create your own business innovations.  We actually have 12 innovation formulas that we use that allow us to easily and scientifically find needs and desires in any industry or marketplace and then create unique innovations to fill those needs and desires that can easily be implemented by our clients.  Some are more advanced than others, but in every case a true and exclusive business innovation is developed so that our clients distinguish themselves in the marketplace.  For the sake of time, I can only share one of these innovation formulas with you.  This one is called The Ultimate Solution.  It's remarkably simple, yet powerful.  Here's all you need to do.  

Write down on a piece of paper a negative situation that your customers could or would have when doing business with someone in your industry.  Let's say you're a doctor.  Write down the negative experiences that people have with doctors.  Now, there are a lot of them.  They can be problems related to fear or pain or cost or problems with insurance payments or the problem with just waiting too long.  Or whatever.  Just write down the potential negative experiences.  Then, ask yourself this killer question.  If your customers had the power to change anything in your business to solve this problem, what would they do to alleviate the problem?  In other words, what would the ultimate business do to ensure that this problem never existed?  What is the Ultimate Solution?