Subscriber-only episode

Sorry for the late episode but here I am! I've been thinking a lot about long-form video (think YouTube) the last six months or so. Mostly why I think it could be important for creatives in this age of AI, IP theft and the need to double down on showing the human behind the work. I know... I just heard you all groan collectively. But take a listen, and hear me out!
NOTE: I accidentally said that Instagram was shutting down shops part way through the episode. I meant Etsy (I hadn't had my caffeine yet when I recorded!).

You can connect with the podcast on:

• Instagram at @andshelookedup
• Facebook
• YouTube
• Tik Tok at @AndSheLookedUp

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.

Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.

It's Week 12 of the Prep for the Holidays minisode series and it's time for us to prep all our online shop for the holiday rush. Whether you sell on Etsy, eBay, your own website or any other online platform, there a few things you'll want to make sure are in tip top shape before shoppers land!

We're going to talk about photography - especially for key products - SEO, titles and descriptions, telling the story of your business and products, emphasizing the "handmade" aspect of your business, shipping info and most importantly, double checking and testing to make sure users have a pleasant, frustration-free shopping experience!

This episode is brought to you by our Premium Subscriber Community on Patreon and Buzzsprout

You can find Melissa at finelimedesigns.com, finelimeillustrations.com or on Instagram @finelimedesigns.

Support the show

You can connect with the podcast on:

• Instagram at @andshelookedup
• Facebook
• YouTube
• Tik Tok at @AndSheLookedUp

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.

Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.

In this week's regular season episode we're covering the powerful impact that increasing Average Order Value (AOV) can have on your bottom line with 15 ideas for you to try in your creative business.

I share my own experiences as an illustrator who significantly increased my AOV and sales by learning to bundle items and offer bulk discounts - among other tactics . You’ll learn how this simple shift can transform your business, no matter what you sell or what creative services you offer. It also happens to be kinda fun!

This is a great episode for creatives who...

• are looking for strategies to increase their AOV online and and in person
• are struggling to draw new customers but need to boost revenue

This episode is brought to you by our Premium Subscriber Community on Patreon and Buzzsprout

For a summary of this episode and all the links mentioned please visit:
Episode172: Increase Your Average Order Value and Boost Revenue In Your Creative Business

You can find Melissa at finelimedesigns.com, finelimeillustrations.com or on Instagram @finelimedesigns.

Support the show

You can connect with the podcast on:

• Instagram at @andshelookedup
• Facebook
• YouTube
• Tik Tok at @AndSheLookedUp

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.

Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.

For Week 11 of the Prep for the Holidays minisode series, I'm focusing on market booths!

Now is the time to start planning this year's booth, buying or making any display items you might need, thinking through your signage, ordering business cards, deciding how to coax people to sign up for your email list so you can build a long term relationship with them and... figuring out strategies to encourage higher average order values!

A little advance planning and prep can make a huge difference come market day and help you build long term relationships with customers that last long after the market it over!

This episode is brought to you by our Premium Subscriber Community on Patreon and Buzzsprout

You can find Melissa at finelimedesigns.com, finelimeillustrations.com or on Instagram @finelimedesigns.

Support the show

You can connect with the podcast on:

• Instagram at @andshelookedup
• Facebook
• YouTube
• Tik Tok at @AndSheLookedUp

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.

Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.

In Week 10 of our Prep for the Holidays series we're talking about planning and preparing your holiday promotions now, to reduce stress later! There's lots of actionable tips to plan all your holiday promotions - including Black Friday, Cyber Monday, and Boxing Day - well in advance. I'll also share some tips on how to craft deals that not only capture attention but also ensure you remain profitable during the busiest time of the year. And why it's important to value your work - you don't HAVE to run promotions!

Whether you're selling products or creating content, this episode is packed with invaluable insights to ensure your holiday season is both smooth and profitable.

This episode is brought to you by our Premium Subscriber Community on Patreon and Buzzsprout

You can find Melissa at finelimedesigns.com, finelimeillustrations.com or on Instagram @finelimedesigns.

Support the show

You can connect with the podcast on:

• Instagram at @andshelookedup
• Facebook
• YouTube
• Tik Tok at @AndSheLookedUp

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.

Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.

In the Season 6 opener of the podcast, Melissa and Heather jump into the deep end to talk about creating our creative process. When was the last time you questioned why you create the way you do? Have you mixed things up lately? Moved your desk? Painted outside? Tried to find a way to make a dreaded task more fun?

Sometimes, we get into a rut, or a comfortable groove that doesn't push us forward. Or we procrastinate over parts of bigger projects because the process is... well... gross. So here's your reminder that we, as creatives, get to CREATE - or RECREATE our own creative process!

This is a great episode for creatives who...

• are feeling stuck
• need a fresh start
• have trouble finishing projects
• procrastinate over certain tasks
• feel overwhelm when they walk past their creating space

This episode is brought to you by our Premium Subscriber Community on Patreon and Buzzsprout

For a summary of this episode and all the links mentioned please visit:
Episode169: Creating and Recreating Our Own Creative Process

You can find Melissa at finelimedesigns.com, finelimeillustrations.com or on Instagram @finelimedesigns.

You can find Heather at heatherlynnetravis.com or on Instagram @heathertravis.

Support the show

You can connect with the podcast on:

• Instagram at @andshelookedup
• Facebook
• YouTube
• Tik Tok at @AndSheLookedUp

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.

Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.

It's Week #9 in our Prep for the Holidays series! To make sure you're on top of all your key deadlines and dates this holiday season, start by working backwards from December 31st. I'll walk you through key dates to make note of and how to ensure you've got enough time for making, marketing, selling and shipping!

Whether you’re an artist, maker, or creative service provider, this episode is jam-packed with strategies to keep you organized and ahead of the game. Let’s make this holiday season not only manageable but also wildly successful for your creative business!

This episode is brought to you by our Premium Subscriber Community on Patreon and Buzzsprout

You can find Melissa at finelimedesigns.com, finelimeillustrations.com or on Instagram @finelimedesigns.

Support the show

You can connect with the podcast on:

• Instagram at @andshelookedup
• Facebook
• YouTube
• Tik Tok at @AndSheLookedUp

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.

Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.

Subscriber-only episode

September is one of my favourite months of the year - it has always felt like the "real" new year to me! This is when my creative energy tends to come roaring back after the heat of summer and when I'm wanting to learn or try new things. It's also when I tend to re-engage with my business after a few months of taking things easy... so let's talk about some ways to take advantage of September energy in our businesses and filling our creative wells!

You can connect with the podcast on:

• Instagram at @andshelookedup
• Facebook
• YouTube
• Tik Tok at @AndSheLookedUp

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.

Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.