This week we’re dropping a new and fun episode series called “Bcc”. And nope, not blind carbon copy, but ‘business casual conversations.’ These episodes take our guests off the thread so founders Allie and Lyndsay can have unfiltered, 1:1 chats to impart branding insights, experiment with new ideas, and pull back the curtain on creative entrepreneurism. 

As you’ll notice, we did not have a finalized name for this series when we recorded this episode, so you get to bear witness to an informal brainstorm as we toss around potential ideas for these founder-on-founder episodes. Today’s topic is about the deeply accessible, seemingly-simple medium that is sweeping the nation: podcasting. 

We take you through the strategic podcast assessment that we developed years ago using Obedient formulas and data from running our popular podcast, Fangasm. This framework is what we used to develop Brandsplaining into the bright and shining show it is today, and we go over helpful ways to evaluate if your podcast concept has legs and longevity. From content aggregation to niche to format to expertise to audience, we’ll go through the 8 harsh questions you should ask yourself in order to get ahead of critical aspects of creating and running a show that way too many people overlook.

And, of course, this episode has games—Improvised Podcast Sponsor and Mom Jokes—plus an opening ‘true branding mystery’ we attempt to solve. 

So whether you are in pre-production on a podcast, or you have one up and running, we highly suggest taking your show through this evaluation and see if you can’t add in more delight and differentiation so that all of your hard work results in something valuable for your listeners, and enjoyable for you. 

All aboard the ‘splain train!

Link to Medium article ‘Is Your Podcast Idea Any Good? 8 Harsh Questions To Ask Yourself’: https://bit.ly/335XUG8