In this episode of MarketFit by ATFW, presented by AmericanEagle.Com, we dive into the top marketing trends shaping the fitness industry in 2025. Our panel of experts shares actionable insights for fitness executives on attracting new members, retaining loyal ones, and leveraging innovative strategies to stay competitive in a rapidly evolving market.

Featured Guests:

Tony Stehn – Vice President of Digital Marketing Sales at AmericanEagle.Com
Allison Rand – Vice President of Marketing at YouFit Gyms
Hannah Unger – Marketing Manager for Fitness World Canada

Topics Covered:

-How personalized marketing and automation tools are transforming member acquisition and engagement.
-The importance of community-building, loyalty programs, and hybrid models in member retention.
-Strategies for leveraging platforms like TikTok, Instagram, and emerging technologies to boost digital marketing efforts.
-The resurgence of traditional marketing tactics and their relevance in the fitness industry today.
Learn how fitness businesses can integrate these strategies to innovate, grow, and strengthen member relationships in 2025 and beyond.

Stay fit, stay informed, and keep your fitness business in shape with MarketFit by ATFW!

Connect with AmericanEagle.Com

Welcome to This Week In Fitness, where we crunch the latest fitness business headlines in under five minutes.

Planet Fitness Eyes Blink Acquisition: Planet Fitness has submitted new bids for Blink Fitness after PureGym was initially awarded the assets at a recent bankruptcy auction, signaling Planet Fitness’s interest in expanding its footprint.

Global Wellness Industry Hits $6.3 Trillion: The wellness economy surged to $6.3 trillion in 2023, with projections to reach $9 trillion by 2028, driven by growth in wellness tourism and fitness real estate.

Peloton Targets Millennial Men: Peloton's new campaign, "Find Your Push. Find Your Power," features NFL stars T.J. and J.J. Watt to attract a new demographic of male users to its fitness platform.

Planet Fitness Reports Strong Q3 Results: With a 5.3% increase in revenue and a rise in new club openings, Planet Fitness adjusts its outlook for continued growth through the year.

UK Government Urged to Tackle Obesity: A new report calls for tighter regulations on food companies to address rising obesity rates, which now rival tobacco as a major health risk.

Echelon Launches ActiveMD: Echelon expands into wellness with ActiveMD, combining medical oversight and fitness programs to support weight management using GLP-1 medications.

Survey Reveals Supplement Use on the Rise: A new survey finds that while supplement use is growing, consumers face gaps in understanding how these products are regulated.

Stay fit, stay informed, and keep your fitness business in shape!

Chapters:

00:00- Intro
00:15- Planet Fitness Eyes Blink Fitness
01:09- Global Wellness Economy Booms
01:47- Peloton Targets Millennial Men
02:28- Planet Fitness Third Quarter Results
03:15- Nutrition Supplements Misconceptions
03:57- Echelon and ActiveMD
04:22- Diet VS Tobacco Health Risks

In this episode, we sit down with Chris Smith, Chairman of the Health & Fitness Association and CEO of Fitness World Canada, for an inside look at the 2024 European Congress, held in the vibrant city of Barcelona. Barcelona hosted this annual gathering of leaders, influencers, and visionaries in health, fitness, and wellness.

Chris covers the latest industry trends, from cutting-edge fitness innovations to global wellness insights, and gives us an update on the PHIT Act—legislation aimed at increasing access to physical activity and health resources for everyone.

Through Chris’s firsthand experiences, we explore the Health & Fitness Association’s commitment to moving the fitness industry forward. He shares key takeaways from the Congress, including the evolution of fitness technology, emerging wellness practices, and best practices that are reshaping the future of health and fitness.

He also shares his predictions for the top fitness business trends to dominate in 2025.

Connect with Chris Smith:
https://www.linkedin.com/in/chris-smith-1874138/

Connect with All Things Fitness and Wellness:
www.atfw.ca
https://www.linkedin.com/company/all-things-fitness-and-wellness/

#fitnessbusiness #fitnessindustry #healthandfitnessassociation

Welcome to "This Week In Fitness", where we crunch the top fitness business headlines—all in under 5 minutes! This week, we’re covering:

1. Peloton's Leadership Change – Peloton appoints Peter Stern, former Apple executive, as CEO and President, set to lead the company from January 2025.

2. Oura Acquires Sparta Science – Oura bolsters its B2B platform, Oura Teams, by acquiring Sparta Science to enhance population health data and analytics.

3. PureGym Acquires Blink Fitness Assets – PureGym secures Blink Fitness assets for $121 million, expanding its footprint in New York and New Jersey.

4. Strong Pilates U.S. Expansion – Strong Pilates announces aggressive growth plans with 77 new U.S. locations, including studios in Texas, California, and Florida.

5. Hyperice Normatec Elite on TIME’s Best Inventions List – The Normatec Elite recovery device by Hyperice is named one of TIME’s Best Inventions of 2024 for its innovative recovery features.

6. ACSM Top Fitness Trends for 2025 – The American College of Sports Medicine unveils 2025’s top fitness trends, led by Wearable Technology and Mobile Exercise Apps.

7. New Research on Exercise & Brain Health– A recent study links physical activity to cognitive benefits lasting up to 15 days, highlighting the mind-body connection.

Stay informed on the latest industry shifts and what they mean for the fitness business!

Connect with All Things Fitness and Wellness:
www.atfw.ca
https://www.linkedin.com/company/all-things-fitness-and-wellness/

#fitnessbusiness #fitnessindustry #peloton #ouraring #blinkfitness #puregym

Chapters:

00:00- Intro
00:15- Peloton's Leadership Change
00:44- Oura Acquires Sparta Science
01:22- PureGym Acquires Blink Fitness Assets
01:56- Strong Pilates U.S. Expansion
02:32- Hyperice Normatec Elite on TIME’s Best Inventions List
03:09- ACSM Top Fitness Trends for 2025
03:42- New Research on Exercise & Brain Health

As we look to 2025, our panel addresses the most pressing issues that dominated 2024—rising operational costs in construction, real estate, and electricity; high-interest rates impacting growth; and labor shortages making it difficult for operators to retain staff and manage expenses. The discussion offers strategies that fitness operators can adopt to offset these pressures, from creative real estate solutions to optimized staffing practices and operational efficiencies.

With predictions complicated by ongoing economic instability, we discuss how technology might help stabilize the sector in 2025. From AI-driven solutions enhancing personalized member experiences to automated systems that improve efficiency, tech advancements may offer some relief. Our guests also weigh in on how technology might lead to more mergers and acquisitions, helping operators scale and access broader member demographics.

Topics like the growing importance of gyms as “third spaces” and the potential of GLP-1 medications in the fitness landscape show how fitness businesses are expanding their focus beyond traditional health and wellness. The episode provides a full view into how operators can incentivize physical activity, adopt new technologies, and refine financial strategies to thrive in a dynamic industry.

This episode is essential viewing for fitness business executives, investors, and operators seeking data-driven insights and strategic guidance on navigating 2025.

Join us as we sit down with industry legend Mark Mastrov, the visionary behind 24 Hour Fitness and Founder and CEO of Fitness Holdings Worldwide. With a legacy of hundreds of clubs globally, Mark shares his insights on key fitness trends and investments shaping the industry in 2025. We’ll dive into emerging markets across Australia, New Zealand, Asia, the Middle East, and the Americas, and discuss how venture capital is driving innovation in fitness.

Plus, don’t miss our upcoming episode in early November, where Chris Smith will be joining us to cover European market trends straight off the heels of the Health and Fitness Association European Congress.

Whether you’re a fitness business owner, investor, or industry professional, this episode is packed with valuable insights to help you stay ahead in the global fitness landscape.

Connect with All Things Fitness and Wellness
www.atfw.ca
https://www.instagram.com/allthingsfitnessandwellness/
https://www.linkedin.com/company/all-things-fitness-and-wellness/

In this episode of the All Things Fitness and Wellness podcast, we are joined by Dan Uyemura, CEO of PushPress, a leading gym management software. Dan shares his journey from tech to fitness, starting as a software engineer and later transitioning into gym ownership. Frustrated by the operational inefficiencies many gym owners face, he built PushPress to streamline gym management and help fitness professionals focus on community building and growth.

We explore the challenges and opportunities fitness businesses will encounter as the industry heads into 2025. Dan offers insights into the most important trends gym owners need to watch out for, from technological advancements to the shifting needs of members. His unique perspective, shaped by years of experience in both tech and fitness, provides actionable strategies for fitness businesses looking to thrive in the future.

Whether you're a fitness entrepreneur or part of the C-suite, this episode provides valuable lessons on leadership, business growth, and how to stay ahead in the competitive fitness world. Learn how PushPress is empowering gym owners to maximize efficiency and why innovation is critical as we look toward the future of the fitness industry.

Connect with Dan Uyemura
https://www.pushpress.com/dan
https://www.linkedin.com/company/pushpress/

Connect with All Things Fitness and Wellness:
www.atfw.ca
https://www.linkedin.com/company/all-things-fitness-and-wellness/
https://www.instagram.com/allthingsfitnessandwellness/

On the latest episode of All Things Fitness and Wellness, host Krissy Vann interviews Pete Moore, the founder of Integrity Square and a major figure in the HALO. Pete shares how artificial intelligence is increasingly becoming essential for health club operators, but stresses that its effectiveness lies in thoughtful implementation. AI has the potential to transform both member experiences and operational efficiency, but only if the right systems are in place to harness its power effectively.

Pete and Krissy also dive into the top investment trends to watch for in 2025. With wellness technology and the integration of fitness and healthcare set to drive significant growth, Pete provides insight into where the smart money is likely to flow in the coming years. His extensive background in finance and advisory work gives him a clear view of the emerging opportunities that will shape the industry’s future.

In addition to trends, the conversation explores the next big disruptors poised to shake up the HALO industry. Pete highlights how technological innovations, combined with evolving consumer behaviors, could create major shifts in the market. Health and fitness businesses must adapt to these changes to stay competitive and relevant.