Today’s guest is Alison Tetrick - professional cyclist, biochemist, storyteller, and entrepreneur. Alison is also a global ambassador focusing on brand activation, product development, and innovation. Alison believes sports, science, and stories can make a powerful difference in changing the world and loves to do the work to make it happen. She is passionate about creating opportunity, education, and access to cycling for all through scholarships and community engagement.

You’ll hear how Alison was inspired to start cycling by her 60-year-old grandfather, her appearance on The Move podcast and partnership with Lance Armstrong, the new world that is opening up for women in cycling, and her hopes, thoughts and plans for the future of the sport.

The Channel Mastery podcast is brought to you by Verde Brand Communications, a consumer-centric brand strategy and communication agency serving the outdoor recreation industry. Your host is Kristin Carpenter, Chief Strategy Officer, Founder and Chair at Verde Brand Communications. Channel Mastery is sponsored by our partner Life Time, Inc., owner of the Sea Otter Classic and producer of the Sea Otter Classic Summit outdoor recreation executive gathering.

Discussion points:

• Alison’s backstory
• Promoting the Tour de France and women’s cycling
• Partnering with Zwift - visibility is viability
• The new career opportunities and benefits - women can choose to stay in the sport longer
• Launching a ground-breaking event and its exciting debut
• Looking into 2023 and the state of social media
• Raising money for diversity and getting women on bikes with bandana sales
• Building and supporting this special community

Resources:

Saga Venture

Zwift

The AMT Bandana Project

Alison’s Website

Alison on Instagram

Alison on Twitter

Alison on LinkedIn

The Move Podcast w Lance Armstrong

Kristin on LinkedIn

Verde Brand Communications

Sea Otter Classic Summit, April 2023