In this episode, I chat with Rosemarie Callender, a podcast coach and launch strategist, about her journey from following cookie-cutter business advice to building a business that truly aligns with her strengths and preferences. Rosemarie shares how she transitioned from managing podcasts on a stressful monthly retainer model to offering VIP day launches, where she condenses a six-week process into a two-week intensive. This shift has been a game-changer for her, helping her run a successful business for over 18 months.

Rosemarie also dives into the importance of understanding your strengths and staying true to them, instead of chasing every trend. She offers candid advice on why relying solely on social media isn’t a sustainable strategy and emphasizes the power of mindset work, clear messaging, and leveraging podcasts to attract clients and boost visibility. If you’re looking to build a business that works for you, this episode is packed with insights!

Topics:

• Navigating Business Models (3:02)
• Balancing Retainer Clients and Project-Based Work (6:21)
• The Role of Social Media in Business Success (19:04)
• The Impact of Mindset and Messaging (31:41)
• The Role of Podcasting in Business Growth (34:28)

You can find Rosemarie at:

Podcast: https://the-podcast-to-amplify.captivate.fm/listen

Website: www.toobusytopodcast.co.uk

Instagram: @toobusytopodcast

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Credits:

Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/

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Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

https://creativecommons.org/licenses/by/3.0/deed.en_US