Agentic Shift

De: David Rodnitzky
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  • Resumen

  • Conversations with agency leaders about how and why they built (and often sold) their agencies. Each episode is a 60 minute interview with a prominent agency founder or CEO, telling their founder story, their unique approach to client management, hiring, and culture, and the challenges and lessons they have learned over the years.
    2024 Agentic Shift
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Economía Gestión Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
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Episodios
  • Erik Huberman, Founder of Hawke Media

    Erik Huberman, Founder of Hawke Media
    Apr 2 2025
    We talk to Erik Huberman, founder of Hawke Media. Erik discusses his journey from building and selling e-commerce companies to creating a marketing agency focused on small and medium-sized businesses. Hawke Media, now with 300 employees, operates as an "outsourced CMO," emphasizing accessibility and innovation. Erik shares insights on scaling while managing challenges like client churn, leveraging a $20 million venture fund to invest in MarTech, and building Hawke AI for predictive analytics. He predicts AI will have a growing impact on marketing, emphasizing adaptability and strategic advantage. Enjoy the show.
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    39 m
  • Carrie Kerpen, Founder of The Whisper Group

    Carrie Kerpen, Founder of The Whisper Group
    Mar 20 2025
     In this episode of the Agentic Shift podcast, we talk to Carrie Kerpen, founder of the Whisper Group. Carrie shares her journey from marketing to founding one of the first social media agencies, inspired by her creative, unconventional wedding at a Brooklyn Cyclones game. She discusses the challenges of constant reinvention in social media, her agency's growth, and its eventual sale in 2021. Now leading The Whisper Group, Carrie advises female entrepreneurs on building sellable businesses and navigating exits. She emphasizes purpose-driven planning to avoid post-exit regret and champions women in business through mentorship and her upcoming book, The Whisper Way.
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    39 m
  • Ned MacPherson, Founder of Endrock Growth and Analytics

    Ned MacPherson, Founder of Endrock Growth and Analytics
    Mar 3 2025
    Ned MacPherson, founder of Endrock Growth and Analytics, shares how he scaled and sold his agency. Starting as a data consultant in 2014, he built a CRO-focused agency, growing 60-100% annually before being acquired by Power Digital in 2023. He emphasizes cultural fit in M&A, the challenges of scaling a data-driven business, and using AI for execution but not analysis. Post-sale, his team continues growing rapidly within Power Digital, reinforcing the importance of strategy, execution, and the right partnerships.
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    36 m

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