Are you considering hiring marketing help for your financial advisory firm but unsure where to start?

In this episode, we dive deep into the world of marketing assistance for advisors, helping you navigate the decision-making process with confidence.

Key questions we answer include:

► Signs it's time to hire marketing help (and when to hold off)

► The three main types of marketing assistance: consultants, agencies, and full-time hires

► Key questions to ask potential marketing partners before signing on

► Red flags to watch out for when vetting marketing professionals

► Alternative solutions if you're not ready to hire

Plus, we reveal insider tips on setting realistic budgets, avoiding common pitfalls, and ensuring a successful collaboration with your marketing team.

Whether you're experiencing a growth plateau or looking to scale rapidly, this episode provides actionable insights to help you make informed decisions about your firm's marketing strategy.

Tune in to gain clarity on your marketing needs and learn how to find the right support to take your advisory business to the next level.

Resources:

• Sign up to be an advisor guest on the show
• LinkedIn Operating System by Justin Welsh

Are you struggling to find your niche and grow your financial advisory practice?

In this LIVE "Advice Line" episode, financial advisor Ryan Furlong joins us to troubleshoot his marketing strategy. We dive deep into refining his ideal client avatar, choosing the right social media platform, and creating a compelling personal brand separate from his firm's website.

Key questions we answer include:

► How can I uncover my ideal clients' true pain points?

► Should I focus on Twitter, LinkedIn, or both for marketing?

► What's the best way to create a personal brand while working for another firm?

Whether you're a new advisor or looking to take your firm to the next level, this episode provides actionable advice on honing your marketing message and attracting your ideal clients.

Tune in to learn how to cut through the noise and build a thriving advisory business.

Resources:

• Sign up to be an advisor guest on the show
• Purpose Path Capital (Ryan’s Firm)
• How Growth Focused Firms Write Killer Copy (Slides)
• Nate Hoskin's landing page
• Leadpages
• Pocket
• Notion

Is your marketing strategy too reliant on a single channel? How can you maximize your LinkedIn success?

In this LIVE "Advice Line" episode, financial advisor Joe Marshall joins us to discuss diversifying his marketing efforts beyond LinkedIn. We explore how to leverage his existing success on the platform and create a more robust marketing funnel. From optimizing content to converting followers into leads, we provide actionable advice to take his firm's growth to the next level.

Key questions we answer include:

► How can I improve my LinkedIn strategy to attract more qualified prospects?

► What's the best way to convert LinkedIn followers into email subscribers?

► Should I focus on SEO or other marketing channels right now?

Whether you're looking to refine your social media approach or build a more comprehensive marketing funnel, this episode offers valuable insights for advisors seeking to grow their firm through digital marketing.

Resources:

• Sign up to be an advisor guest on the show
• Coastal Capital Advisors (Joe’s Firm)
• Justin Welsh's LinkedIn Course
• Justin’s Interview on Jay Clouse’s Podcast (Creator Science)
• Jotform
• Leadpages
• ConvertKit (now known as “Kit”)
• Taylor's free retirement assessment page