Advertising in Africa

By: Africa Business Radio
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  • Summary

  • Earn $SYBL as you listen by signin up on: https://tse.sybel.io/143841694F
    Advertising in Africa podcast provides insight into the new generation of advertising and media in Africa from the perspectives of top executives based on the experiences of Dele Odugbemi who has 21 years of industry experience and has a great understanding of the African Advertising Dynamic. Guest interviews include other captains of the industry from the 4 corners of Africa.
    Copyright Africa Business Radio
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Economics Marketing
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Episodes
  • Deploying An African-wide Advertising Campaign - Sharon Penhallrick

    Deploying An African-wide Advertising Campaign - Sharon Penhallrick
    Feb 16 2022
    Sharon is CEO of BizWiser Emerging Markets. She specializes in advising and assisting companies wanting to do business in emerging markets.
    She also heads the Holistic Communication Solutions division of BizWiser Emerging Markets.
    She has an outstanding track record in multi-market communications management in emerging markets within key global communication networks, as well as founding and running her own successful consultancy business which was acquired in 2007.
    Sharon was instrumental in the development of the communications and media industry in Africa, including media research, through her strong associations with key global and local bodies.
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    39 mins
  • Local vs Glocal - Sam Ochonma

    Local vs Glocal - Sam Ochonma
    Feb 1 2022
    Sam Ochonma is the managing director at The Hook Creative Agency. He currently leads one of the fastest-growing independent ad agencies in Nigeria, The Hook Creative Agency.
    He is responsible for driving the agency’s ongoing growth and expansion efforts into other emerging markets in Africa, including South Africa.
    He led his agency to deliver the critically acclaimed “O to ge” political campaign for the All Progressive Congress (APC) in Kwara State, Nigeria. The impact of his team’s works goes beyond supervising election-winning campaigns.
    In his previous role, Ochonma served as the corporate communications lead at ENYO Retail and Supply where he was instrumental in establishing the company’s presence as an emerging player in the downstream oil and gas sector. He was also a creative at OANDO PLC.
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    26 mins
  • Media And Sport Development - Nkechi Obi

    Media And Sport Development - Nkechi Obi
    Jan 10 2022
    Nkechi Obi is the Managing Director and CEO at Premium Sports Management Services Limited. She is passionately dedicated to the structured development of a vibrant, grassroots-based Nigerian Sports Industry that adds value to the Nigerian Economy, generates employment, and creates jobs from the delivery of a broad range of sports goods and services to meet the demand from a youthful Nigerian target market passionate about sports.
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    28 mins

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