AdTechGod sits down with Laura Morrison

Laura Morrison is the Sr. Manager, Supply Partnerships at Amagi.

Laura Morrison shares her journey in the adtech industry, starting from her role in a small agency to her current position at Amagi. She emphasizes the importance of being curious, asking questions, and continuously learning in this constantly changing industry.

Laura also discusses the challenges of consolidation in the ad tech space and the shift towards platforms and OEMs becoming the new publishers. She encourages professionals to stay informed, listen to others, and build connections to share knowledge and grow together.

Thank you to AdLib for sponsoring this episode.

AdTechGod sits down with Leslie Lee.

Leslie Lee is the Sr Vice President of Marketing at Vistar Media.

Leslie Lee dives into her journey in the ad tech industry and the evolution of digital out-of-home (DOOH) advertising.

As digital out-of-home continues to evolve, Leslie points out key trends, such as the increasing programmatic integration and the rise in brand investment. She touches on how the channel is moving beyond its traditional top-of-funnel role, with more brands leveraging it in lower-funnel campaigns that can now deliver measurable results. She believes that the industry is approaching a tipping point, where digital out-of-home will become a more integrated and crucial part of the broader programmatic advertising ecosystem.

Thank you AdLib for sponsoring this episode.

In this special episode, Jason White, Chief Product Officer at Arena Group, discusses the implications of the Google Antitrust case from a publisher's point of view.

Publishers may find new opportunities in the wake of the Google antitrust case, but the changes will take a long time. Long-tail publishers stand to benefit from emerging companies, while increased data sharing will enhance market transparency.

Ultimately, greater choice in ad tech will benefit publishers, and competition will drive much-needed innovation in the industry.

For more information on the Google antitrust case please subscribe to monopoly.marketecture.tv

Thanks to AdLib for sponsoring this episode.

AdTechGod sits down with Kevin Salguero

Kevin is the Director of Programmatic Operations at Univision.

Kevin Salguero, Director of Programmatic Operations at Univision, shares his journey in ad operations and programmatic advertising.

He discusses the importance of understanding the nuances of the industry and the challenges faced by SSPs and DSPs. Kevin also talks about the future of ad operations and connected TV, emphasizing the need for closer collaboration between publishers and advertisers.

He highlights the significance of remote work and its impact on performance as well as his passion for coaching and soccer.

Thank you to Live Intent and AdLib for sponsoring this episode.

In this episode, Adam Heimlich, CEO and co-founder of Chalice Custom Algorithms, joins the AdTechGod Pod to discuss the Google antitrust trial and its impact on the adtech industry.

He explains that the adtech industry has been dominated by Google, causing fear and mistrust among industry players. The trial will bring to light Google's dominance and potentially lead to a new era of competition and innovation.

Adam breaks down the antitrust case, comparing it to the Standard Oil and Microsoft cases, and explains how Google's control over the tech stack and data prevents competition and stifles innovation.

He predicts that Google will likely be broken up, but the extent of the breakup remains uncertain. Adam believes that breaking up Google will lead to more choices, openness, and innovation in the industry. He also emphasizes the importance of treating everyone in the industry as equals and fostering better relationships.

For more information on the Google antitrust case please subscribe to monopoly.marketecture.tv

Thanks to Live Intent for sponsoring this episode.

Episode 45 with special guest Alena Morris

Alena Morris is the Associate Vice President, Product Marketing at PubMatic

In this episode, Alena Morris reflects on her journey as a leader and manager, highlighting the significant role that empowerment and trust have played in her career.

She discusses how the leadership at her company has not only empowered her but also encouraged innovation and personal growth. Alena emphasizes how she strives to emulate this approach in her own leadership style, focusing on fostering an environment where people are encouraged to learn, grow, and innovate. Join us as Alena shares valuable insights on leadership and the importance of empowering your team.

Thank you to Liveintent for sponsoring this episode.

AdTechGod sits down with Joshua Palau

Joshua Palau is the VP, Performance Media at Pfizer.

He is a seasoned marketer and has a ton of experience spanning some of the world's most iconic brands including Johnson & Johnson, Disney, Comcast, Bayer, and LendingTree.

On this episode of our podcast, Joshua Palau dives into a topic he feels strongly about: the artificial separation of brand and performance marketing. Drawing from his experience at Pfizer and other major companies, Joshua argues that everything in marketing drives performance—it's just a matter of how you measure it.

He emphasizes the importance of integrating brand-building efforts with performance channels rather than treating them as separate entities.

Joshua shares insights on why building a strong brand is crucial for driving sales and why marketers should avoid putting brand and performance into separate buckets.

Tune in for a compelling discussion on why "everything is performance."

Thank you to LiveIntent for sponsoring this episode.

AdTechGod sits down with Kristina Prokop

Kristina Prokop was the CEO and founder of Eyeota, a global provider of privacy-compliant audience data for marketers and advertisers. Eyeota's innovative approach to delivering high-quality, actionable data significantly impacted the industry. In recognition of its success, Dun & Bradstreet acquired Eyeota in November 2021 for an impressive $165 million.

Thanks to LiveIntent for sponsoring this episode.