In this special episode of Retail Therapy, we’re diving into the heart of peak season preparations with two expert voices in retail and technology. Fleur Brown, Chief Industry Affairs Officer at the Australian Retailers Association, is joined by Kate Box, Director of Retail ANZ at Meta, to explore how retailers can leverage cutting-edge technology and insights to thrive during the 2024 holiday season.

Tune in to hear about:

• Key findings from Meta’s 2024 Holiday Insights Guide
• How AI is reshaping retail and boosting conversions
• Strategies for winning Black Friday, Cyber Monday, and late-season shoppers
• Using AI for impactful, short-form holiday content
• Practical tips for retailers starting their AI journey

Access Meta's​ Holiday Insights report here.

INDUSTRY REPORTS MENTIONED

McKinsey Zero Customer Report

https://www.mckinsey.com/featured-insights/future-of-asia/videos/the-emergence-of-the-zero-consumer

Bain Technology Report 2024

https://www.bain.com/insights/topics/technology-report/

LINKS FOR PRACTICAL GUIDANCE MENTIONED

Advantage Suite – AI driven Advertising

https://www.facebook.com/business/ads/meta-advantage

Creative Best Practice

https://www.facebook.com/business/news/insights/how-ai-will-elevate-the-future-of-creativity

CASE STUDIES REFERENCED

https://www.facebook.com/business/success/the-coca-cola-company-middle-east

Coke - 6 point recall - 19 point recall with Gen Z

https://www.facebook.com/business/success/2-asics

Asics - 5-8 point lift in awareness / brand with partnership ads

https://www.facebook.com/business/success/fendi-middle-east

Fendi & Loro Piana - 65% lower cost per purchase using Advantage Plus Shopping