Have you ever wondered how a Content Marketing Strategist creates their content?

In this episode of 'The Powerful Content Podcast,' Mel Daniels offers a detailed look into her own content creation process. She explains how to transform core content into micro-content efficiently and re-purpose it across multiple platforms.

Mel emphasises understanding your content creator archetype and its impact on your efficiency. She shares her yearly content planning, batching strategies, and tools she uses, highlighting her methods for staying organised and effective.

This episode also includes practical insights on using AI, scheduling, and optimising content for social media and emails.

00:00 Introduction to content creation efficiency

00:41 Welcome to The Powerful Content Podcast

01:41 Acknowledgement to Country

02:00 Behind the scenes of my content creation process

04:04 Planning a year's worth of content

06:58 Batching and recording episodes

08:34 Reimagining content across platforms

10:37 Social media strategy

17:04 Flexible planning and consistency

19:05 Conclusion and ways to work together

Links mentioned in this podcast

• The Content Accelerator
• The Content Effect
• Unlock your Content Creator Archetype Quiz
• Episode 8 – Simple social media plan

If you enjoyed listening to this episode, then you’ll also love:

• Episode 10 – The power of reimagination
• Episode 60 – Why content creation feels hard and how to fix it

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