The third instalment of Product Byte Live, held in London, brought together industry leaders to discuss the future of product development in media, sports, and entertainment. I talked to the organizer Tom McDonnell, CEO of Monterosa , and Matthew O'Riordan , CEO of Ably , who shared their insights on real-time fan engagement and the challenges facing the industry in a panel I moderated in the afternoon also with Vishal Parikh from LiveLike.

🥇 Post-Paris mini-series! Episode 6 with Alex BalfourI have asked few of people in my network with direct experience of the games these 3 questions for A guy with a scarf:1. How was Paris 2024 compared to your expectations? What exceeded, what fell short.2. The most innovative thing you saw (in any of venue, broadcast, digital, social).3. What should be improved in LA?Here is what Alex had to say:🌟 Spectacular Success:Olympics has "got its mojo back"Reminiscent of London 2012's energyParis beautifully showcased, with Eiffel Tower as the star🖥️ Digital Triumph:First truly end-to-end digital GamesFlawless IOC platforms and outstanding appEnhanced storytelling across all digital channels🏙️ Urban Integration:Masterful use of Paris's iconic landscapesSet a new standard for urban Olympic environments🤳 Innovation:New digital initiatives like "victory selfies" added valueSuccessful sponsored digital-physical crossovers🎭 Cultural Presentation:French high culture elements well-deliveredSome room for improvement in popular culture aspects👀 Looking Ahead:LA 2028 expected to raise the commercial barExcitement building for Milan-Cortina 2026hashtag#Olympics hashtag#Paris2024 hashtag#SportsDigital hashtag#OlympicLegacy