Video produces 1200% more engagement than text/images only. That makes the medium a valuable tool to extend the reach and interest in your business. This week, videographer and owner of Faust Film, Max Faust, joined us in advocating for video as a "24/7 sales rep." How does video supplement other content strategies? What does a typical video shoot look like, and what misconceptions do businesses have when creating or engaging video services? How can you still utilize video on a budget or novice skills? It's the episode that's got a perfect face for radio.

Watch "When Chaos Calls," the film about BlueStar's warehouse automation Max shot

Want to utilize Max's talents? https://faustfilm.media/

BlueStar can help, too: Demand Lab Marketing Services

Articles/stats referenced

• Generational YouTube consumption
• HubSpot - How Video Consumption is Changing

#VARValue - What recommendations do you have for resellers wanting to start a video strategy from scratch? Are there best practices or some baseline equipment they should employ if they want to do it in-house?

TEConnecting with us:

Max - Topaz Labs AI video editing

Dean - A sink-cleaning robot

John - Watch Memory: The Origins of Alien, currently streaming on Peacock

Keep in Touch!

Email - TEConnect@bluestarinc.com

LinkedIn - https://www.linkedin.com/company/blue-star

Submit your topic ideas - https://www.bluestarinc.com/en-us/about-the-company/bluestar-teconnect-podcast

Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe

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