• #97: How to overcome barriers to thought leadership in B2B marketing? Ft. Molly Godfrey, Co-founder of Build Impact Convert.

  • Jun 26 2024
  • Length: 34 mins
  • Podcast

#97: How to overcome barriers to thought leadership in B2B marketing? Ft. Molly Godfrey, Co-founder of Build Impact Convert.

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  • Summary

  • In this insightful episode of The Purposeful Marketing Podcast, hosts Aaron and Mary dive deep into the world of thought leadership with special guest Molly Godfrey, Co-founder of Build Impact Convert. They explore the various barriers to starting thought leadership, including imposter syndrome and childhood experiences.

    The discussion emphasizes the importance of mindset and behavior changes in becoming a thought leader.

    The conversation highlights the pivotal role of CEOs and founders in thought leadership, the value of creating controversial and niche content, and the use of ghostwriters.

    Molly shares practical tips for crafting impactful thought leadership content and discusses the significant effect it can have on sales and lead generation.

    Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ~Market with purpose for the everyday practitioner ~

    Connect with the hosts:

    • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
    • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Weekes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
    • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠James Boeckmann⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Connect with the guest:

    • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Molly Godfrey
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