• 9. A Masterclass on Key Art and HOT takes on Generative AI in Design

  • Jul 13 2024
  • Length: 29 mins
  • Podcast

9. A Masterclass on Key Art and HOT takes on Generative AI in Design

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  • A Masterclass on Key Art and HOT takes on Generative AI in Design

    In this episode of the Poe Party, Jules delves into the world of key art, its importance in branding, and practical steps to create impactful visuals for campaigns. The discussion extends to the evolving role of generative AI in design, assessing its benefits, limitations, and ethical considerations. Jules also shares hands-on examples and personal insights from professional experiences, offering a comprehensive guide for designers and artists on leveraging both traditional techniques and cutting-edge technology in their work.

    00:00 Introduction to Key Art Workshop

    01:31 Understanding Key Art and Campaigns

    07:42 Creating Key Art for a Music Festival

    09:50 Thumbnailing and Brainstorming Techniques

    13:05 Developing High-Fidelity Art

    17:18 Generative AI in Design

    27:40 Final Thoughts and Conclusion
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