• 76: Pitch an Alcohol Brand with Amanda Schuster and Kara Newman

  • Apr 30 2024
  • Length: 50 mins
  • Podcast

76: Pitch an Alcohol Brand with Amanda Schuster and Kara Newman

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  • Summary

  • Today we have a special episode. Instead of one guest, we have two! Catch a glimpse of two industry friends being candid on what it’s like to work in food and wine media. You’ll learn about what works and doesn’t work when promoting a food/beverage brand. Gain insider knowledge to take your food and beverage PR strategy from OK to great, in this latest episode.

    In this episode, you'll learn…

    • Important editorial concepts (like short-lead and long-lead!) and PR tactics (like events) used by food/drink professionals

    • Common mistakes food/drink publicists make

    • What makes a good story in the food/drink media industry
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