Are you making the most of LinkedIn to build your personal brand and connect with your audience?

In this episode, we dive deep into leveraging LinkedIn for personal and professional growth with insights from Gus Bhandal, a top LinkedIn trainer.

We explore:

* The power of personal branding

* The art of authentic storytelling

* SEO optimisation

* Balancing personal and professional content creation

Discover tips for maximizing post engagement, unlocking the algorithm, and spotlighting your unique identity in a world increasingly influenced by AI.

00:00 Introduction

01:02 Exploring Coventry with Gus

04:39 The Power of Personal Branding

11:48 Optimising Your LinkedIn Profile

18:50 The Importance of Brand Colors

20:50 Maximising Your LinkedIn Profile's About Section

24:00 SEO Strategies for LinkedIn Profiles

25:29 Creating Engaging LinkedIn Content

32:44 The Importance of Outbound Engagement on LinkedIn

35:30 Understanding LinkedIn Post Formats

38:33 Final Tips

Gus Bhandal - The UK’s Number One LinkedIn Trainer*

*according to my mum

I help business owners and corporate teams with marketing strategy, LinkedIn training, consultancy, and implementation.

LinkedIn: https://www.linkedin.com/in/mguruuk/

Website: https://www.themguru.co.uk/

⚡️ In each episode, Paddy Dhanda deep dives into a new human Superpower to help you thrive in the age of AI.

Paddy Dhanda (Host)

Paddy works at the largest Tech training organisation in the UK and is passionate about helping tech professionals build human skills to thrive in the age of AI.

Contact Paddy: paddy@superpowers.school

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